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Was it the Medium or the Message?

By Todd Van Hoosear

I don’t think I’ll be able to sleep anytime soon after Tuesday’s election results — everything is still sinking in. So let me see if I can get some thoughts down about the not so surprising surprise in Massachusetts while I’m still relatively cogent.

As I look back at the past few months, and read the [...]

January 20th, 2010 | Tags: , , | Category: Politics | 7 comments

Paul Gillin on Social Media Marketing: Fresh Ground #4

By Todd Van Hoosear

In episode 4 of the Fresh Ground Podcast, Todd Van Hoosear talks with Paul Gillin, veteran technology journalist, author, blogger, researcher and consultant. Paul is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.

Todd and Paul talk about how to start in social media, measure [...]

January 5th, 2010 | Tags: , , , , , , , , | Category: The Fresh Ground Podcast | Leave a comment

Todd's 2010 Predictions

By Todd Van Hoosear

As promised, however late, here are my predictions for 2010:

Twitter still won’t show that it can make money. Twitter doesn’t want to show that it can make money: all the better for valuation, according to many. Sure, there will be more deals, including some form of Twitter Pro account I would guess, but [...]

December 28th, 2009 | Tags: , , , , | Category: PR, Social Media, Tech Trends | 7 comments

The Social Media Culture

By Todd Van Hoosear

I’ve been pondering a lot recently about the cultural changes that need to be put in place inside organizations to effectively implement Web 2.0 and social media across the enterprise. This recent research from SNCR ’s Don Bulmer and Vanessa DiMauro shows the reach beyond marketing very clearly. I highly recommend you read this.

The research [...]

November 30th, 2009 | Tags: , | Category: Not Just Marketing, Uncategorized | Leave a comment

The Chief Social Revenue Officer

By Todd Van Hoosear

Or, “Who Owns Social Media (Take 3)”

I continue to ponder the cultural implications of social media and Web 2.0. Last week I declared that the CEO owns social media, and I stand by that assertion. But this week I was prompted to ponder this further by a post from Amy Kenly on the Innovation [...]

November 25th, 2009 | Tags: , , , , , , , | Category: Not Just Marketing, Social Media | 2 comments

Todd's 2009 Predictions & Recap

By Todd Van Hoosear

It’s predictions season again. As I mentioned on Friday, the Society for New Communications Fellows got their heads together a couple weeks ago on this very subject. I won’t spoil the fun by sharing all of our trends and predictions, but I will look back at my own predictions from last year and some of [...]

November 17th, 2009 | Tags: , , , , , , , , , , , | Category: PR, Social Media | One comment

Who Owns Social Media (Take 2)

By Todd Van Hoosear

Society for New Communications Research Fellows were asked yesterday to review the year’s biggest trends, and predict what’s coming down the pipeline over the next year or two. You’ll catch them all in an upcoming blog post from SNCR, but one topic that came up was the imminent re-emergence of the “who owns social media” [...]

November 6th, 2009 | Tags: | Category: Not Just Marketing, Social Media, Uncategorized | 4 comments