The Reason Why No One Follows You

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Social media is not that different from dating. The reason why you have no followers (or start losing followers) is the same reason you’re not getting a second date. You’re selfish. OK, not everyone reading this falls into the self-serving category, but take a moment to think about your social presence. Be honest about how […]

H2H PR – Haven’t We Always Been Doing It?

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Recently, B2B and B2C public relations have had some human company. Human-to-human (H2H), lately one of the industry’s favorite phrases, is now everywhere and it’s gotten there fast. But how people are using it and what it really means don’t seem to be in line. The two main public relations categories, B2B and B2C, serve to create […]

Justine Sacco Will Make a 2014 Comeback

Justine Sacco's Tweet

Shortly before Christmas, PR executive Justine Sacco sent out a tweet to her couple of hundred followers, then jumped on a flight to South Africa. “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” While she spent the next 16 hours offline flying from London to Cape Town, where she planned to […]

Who’s to Blame When PR Practitioners Spam?

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David Segal usually keeps his magnifying glass trained on big consumer brands, frauds, rip-offs, deceptive practices and other complaints from his readers. But two weeks ago, he turned his attention to a very different beast: PR spam. The Haggler, it seems, had reason to complain himself: he was getting way too many unsolicited and grossly […]

Building Social Community Around Clean-Tech Initiatives – The Social Tactic Acid Test

Note: this was first published by AgencyPost and can be found here. If you’re in business, you understand the concept of adding value. You evaluate every action in terms of whether it adds value to your business’ goals or bottom line. So how do you evaluate community-building initiatives? The Conundrum of Social Community In our […]

Media Relationships Don't Matter, and Other PR Fairy Tales

Countless times I’ve sat in the office of a potential client. We’re having a great conversation, exploring strategies and messaging. We’re talking about where their company is headed and how PR can help get them there. And then it happens: “Do you have connections?” The inference is immediate – “Do you have connections that can […]

Updating Mad Men: The Focus Group

This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning […]

Vote for the Fresh Ground Blog!

We need your help. The Fresh Ground blog has been nominated as one of the Best Up-and-Coming blogs in the PR world and we need your help to win. Voting started today, Wednesday, and continues through Tuesday, June 22. If you’ve found this blog interesting and useful over the past couple of months, please link […]

Social Media DNA: Does Your Company Have It?

LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and Know they need to do something, but are not sure what. This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find […]