This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...]
|
||||
  |
We need your help. The Fresh Ground blog has been nominated as one of the Best Up-and-Coming blogs in the PR world and we need your help to win. Voting started today, Wednesday, and continues through Tuesday, June 22. If you’ve found this blog interesting and useful over the past couple of months, please link [...] LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...] As promised, however late, here are my predictions for 2010: Twitter still won’t show that it can make money. Twitter doesn’t want to show that it can make money: all the better for valuation, according to many. Sure, there will be more deals, including some form of Twitter Pro account I would guess, but [...] Finding Your Privacy Settings Facebook continues to be on my list of companies that people seem to love despite every effort on their part to the contrary (that list, for the record, also includes Apple, Google and occasionally Twitter). Their latest attempt to alienate me involves the changes they’ve made to their privacy policy and [...] I’ve been pondering a lot recently about the cultural changes that need to be put in place inside organizations to effectively implement Web 2.0 and social media across the enterprise. This recent research from SNCR ‘s Don Bulmer and Vanessa DiMauro shows the reach beyond marketing very clearly. I highly recommend you read this. The research [...] It’s predictions season again. As I mentioned on Friday, the Society for New Communications Fellows got their heads together a couple weeks ago on this very subject. I won’t spoil the fun by sharing all of our trends and predictions, but I will look back at my own predictions from last year and some of [...] “My customers aren’t on Twitter.” I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous. Taking a break from working on the job. Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art [...] If you’re still hiring a PR firm to do little more than pitch the media, Ad Age has a wakeup call for you: it’s not working. Today the name of the game is to create compelling content that gets your community (customers, partners, investors, etc.) interested and invested in your brand. What’s interesting about the campaigns profiled [...] In my very first post on this blog, I wrote that “social media is about change management. It’s really about changing the way you do business.” I went on to argue that “integrating social media across the many customer touchpoints (not just the website and phone system, but every single employee of your company) requires [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments