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The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen. The video from last week’s great panel is up, thanks to Brilliant Video (see below)! Christopher S. Penn’s slides, and more video content, is available at [...] Last night the Social Media Club Boston met to discuss “The Future of…” a number of subjects: from video to music to money and a couple other topics in-between. The presentations were fascinating, touching on everything from Marxism to augmented reality, trust, underwear and several other sequiturs and non-sequiturs. But the one thing that wasn’t [...] In my very first post on this blog, I wrote that “social media is about change management. It’s really about changing the way you do business.” I went on to argue that “integrating social media across the many customer touchpoints (not just the website and phone system, but every single employee of your company) requires [...]  |
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