Media Relationships Don't Matter, and Other PR Fairy Tales

Countless times I’ve sat in the office of a potential client. We’re having a great conversation, exploring strategies and messaging. We’re talking about where their company is headed and how PR can help get them there. And then it happens: “Do you have connections?” The inference is immediate – “Do you have connections that can […]

Manish Mehta on the Nuclear Option: Fresh Ground #15

A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of Dell.com […]

The Importance of Measurement

The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen. The video from last week’s great panel is up, thanks to Brilliant Video (see below)! Christopher S. Penn’s slides, and more video content, is […]

Paul Gillin on Social Media Marketing: Fresh Ground #4

In episode 4 of the Fresh Ground Podcast, Todd Van Hoosear talks with Paul Gillin, veteran technology journalist, author, blogger, researcher and consultant. Paul is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor. Todd and Paul talk about how to start in social media, […]

Todd's 2009 Predictions & Recap

It’s predictions season again. As I mentioned on Friday, the Society for New Communications Fellows got their heads together a couple weeks ago on this very subject. I won’t spoil the fun by sharing all of our trends and predictions, but I will look back at my own predictions from last year and some of […]