TechCrunch, Texting While Driving, Are Hatchbacks Back?: Fresh Ground Podcast #23

The Fresh Ground Podcast will return to its regularly scheduled Mondays (hopefully) next week, but in the meantime, please enjoy Todd’s guest appearance on another great podcast that has resumed after an even longer break than our summer one: PRobecast. Launched under Doug Haslam’s watch at Topaz Partners, Tech PR Gems grew to become a […]

The Promise of Social CRM: Fresh Ground Podcast #22

The Fresh Ground Podcast is back after our extended Summer Break. Here is an excerpt from the first part of Todd’s presentation on the promise of social CRM at PodCamp Boston 5, along with the slides from his session. Todd spoke on a number of issues facing businesses looking to get a unified view of […]

Chuck Hester on LinkedIn for Media Relations: Fresh Ground #19

In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking […]

Francesca Karpel on Bridging Employees and Customers: Fresh Ground #17

Francesca Karpel heads up internal communications at NetApp, a company that has twice been named the #1 Great Place to Work. She connected up with Fresh Ground principal Todd Van Hoosear at the 2010 NewComm Forum to talk about social media and corporate culture. Some highlights of the conversation: “Our vision for online community was […]

Reagan Gray on the Advertising Shift: Fresh Ground #11

For over 20 years Reagan Gray has worked in the advertising industry, helping businesses of all types find and talk to the right target audiences. Prior to moving to Boston a few years ago, Reagan owned an ad agency in southern California that is still thriving. Now, she’s bringing her creative thinking and integrated viewpoint […]

Steve Wildstrom on the New Journalism: Fresh Ground #10

Steve Wildstrom wrote BusinessWeek’s “Technology & You” column from its creation in 1994 until BusinessWeek’s acquisition by Bloomberg in December, 2009. Fresh Ground Principal Chuck Tanowitz caught up with him at DEMO Spring 2010 where they discussed his current projects and thoughts on the future of journalism (not to mention a few business models that […]

Renee Hopkins on Innovation: Fresh Ground #9

Renee Hopkins is the editor of Strategy & Innovation and the lead editor of Innosight’s InnoBlog. She sat down with Todd Van Hoosear to discuss a challenge facing many organizations: how do you create a business culture that both encourages and captures innovation? Creative thinking, which is one of the essential components of innovation, does […]

David Dahl on "Your Town": Fresh Ground #6

In episode 6 of the Fresh Ground Podcast, Chuck Tanowitz talks with David Dahl, editor of the zoned editions of the Boston Globe. Chuck and David discuss the Boston Globe’s “Your Town”, how the editorial process works, how community bloggers can participate, the impact of layoffs, the accelerating speed of change in the industry and […]

Lee Sherman on Distributed Communities: Fresh Ground #5

In episode 5 of the Fresh Ground Podcast, Chuck Tanowitz talks with Lee Sherman, who runs the MintLife Blog. Lee brings over 20 years of editorial experience to Mint, including stints at Quicken.com and Worth magazine. Chuck and Lee discuss how to create a content-driven marketing strategy, as well as the and differences and similarities […]