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The earth moved under the feet of the PR industry earlier this month when Google did something simple: it distributed its own earnings announcement. It didn’t rely on one of the paid channels such as Businesswire, PR Newswire or Marketwire (among others). To the untrained eye this seems rather simple. Companies put out content all the [...] Yesterday, AOL previewed its new identity to fairly mixed reviews. There’s plenty of conversation about the new logotype, which you can find simply by typing “AOL” in your favorite search engine. What I’m most curious is their resistance to adopting social media technology in their communications. A Link-Free Press Release As a member of the IABC [...]  |
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