This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...]
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A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of [...] The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen. The video from last week’s great panel is up, thanks to Brilliant Video (see below)! Christopher S. Penn’s slides, and more video content, is available at [...] The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media. I zeroed in on this paragraph: Disney recently went [...]  |
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