This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...]
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We need your help. The Fresh Ground blog has been nominated as one of the Best Up-and-Coming blogs in the PR world and we need your help to win. Voting started today, Wednesday, and continues through Tuesday, June 22. If you’ve found this blog interesting and useful over the past couple of months, please link [...] A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of [...] LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...] In episode 5 of the Fresh Ground Podcast, Chuck Tanowitz talks with Lee Sherman, who runs the MintLife Blog. Lee brings over 20 years of editorial experience to Mint, including stints at Quicken.com and Worth magazine. Chuck and Lee discuss how to create a content-driven marketing strategy, as well as the and differences and similarities between [...] Fresh Ground Communications is very pleased to announce the first LaunchCamp event, scheduled for February 3rd & 4th, 2010. LaunchCamp takes a fresh look at PR, marketing, social media and management — and the technologies and tools that have evolved around these areas — and attempts to identify the challenges that organizations face in the [...] In episode 4 of the Fresh Ground Podcast, Todd Van Hoosear talks with Paul Gillin, veteran technology journalist, author, blogger, researcher and consultant. Paul is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor. Todd and Paul talk about how to start in social media, measure [...]  |
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