The opportunity killer in your hand

Twenty-five years ago, I couldn’t find a job in Massachusetts. A recession was squeezing businesses, nobody was hiring, and unemployment would be tripling in the next two years. I packed my dog and all my belongings into a small car and headed west. After job-seeking stops in Syracuse, Columbus, Detroit and Chicago, I ended up […]

Chuck Hester on LinkedIn for Media Relations: Fresh Ground #19

In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking […]

Chuck Hester on Being a LinkedIn Power User: Fresh Ground #18

Chuck Hester is a true LinkedIn power user, with over 10,000 connections on the business networking site. He is also the author of “Linking in to Pay it Forward: Changing the Value Proposition in Social Media” and director of communications at email marketing firm iContact. Fresh Ground Principal Todd Van Hoosear got a chance to […]

Define Yourself, LinkedIN

While in New York earlier this week Todd and I attended LinkedIN’s Connect09, which was essentially a sales pitch on their advertising products. Though, I must say, it was one of the most useful sales pitches I’d been to in a while. Also, the eggs at the Le Parker Meridien were among the best I’ve […]

Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.” I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous. Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art hospitals. You’re probably thinking that these […]

My ever-changing friendships

David Carr discussed Facebook in his weekly New York Times column this week and hit a few points that I have pondered. First of all, yes, I am on Facebook. I explored it a few months ago as part of my ongoing research related to Hart-Boillot’s continued expansion of its digital offerings. Already on LinkedIn, […]