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Chuck Hester on LinkedIn for Media Relations: Fresh Ground #19

In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking [...]

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Chuck Hester on Being a LinkedIn Power User: Fresh Ground #18

Chuck Hester is a true LinkedIn power user, with over 10,000 connections on the business networking site. He is also the author of “Linking in to Pay it Forward: Changing the Value Proposition in Social Media” and director of communications at email marketing firm iContact. Fresh Ground Principal Todd Van Hoosear got a chance [...]

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Define Yourself, LinkedIN

While in New York earlier this week Todd and I attended LinkedIN’s Connect09, which was essentially a sales pitch on their advertising products. Though, I must say, it was one of the most useful sales pitches I’d been to in a while.

Also, the eggs at the Le Parker Meridien were among the best I’ve had [...]

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Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.”

I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous.

Taking a break from working on the job.

Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art [...]

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