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Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.”

I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous.

Taking a break from working on the job.

Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art [...]

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Asking the Right Questions about PR

Mark Rose is asking all the right questions. In his post on the recently launched Google Sidewiki, he asks:

What’s your social media PR strategy?
What’s your Wiki strategy (Wikipedia, Wikimedia, Google Sidewiki)?
What is your social media news creation and delivery mechanism?

He goes on to point out how PR is no longer about getting coverage and is, [...]

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