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Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.”

I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous.

Taking a break from working on the job.

Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art [...]

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