Our Services
Your company is unique. So are our public relations programs. At Fresh Ground we develop carefully crafted programs to reach your market’s key influencers. Our aim is to help drive actionable results to get you the visibility you need.
Our team of experienced professionals will customize a program to maximize your PR investment. As an extension of your team, we collaborate with you, getting to the heart of your company’s story. Our goal is to help you meet yours.
We do this by creating blended programs that communicate the right messages to the right people at the right time.
Every program at Fresh Ground includes strategy and direction from our senior team and we take pride in our transparency, integrity and efficiency. Our extensive experience in traditional public relations, social media marketing and competitive analysis will help give you the PR edge you simply won’t find from most other agencies today.
Companies turn to Fresh Ground for help with:
- Product and company launches
- Issues-driven campaigns and responsible newsjacking
- Executive visibility, speaking and awards programs
- Media, analyst and blogger relations programs
- Messaging, story development and media training
- Social media strategy and engagement
- Social content creation, including writing, podcasting, photography and video
- Cross-platform thought leadership campaigns
Our most popular service offerings include:
Once we learn about your business goals and set PR targets, we dig deep into your competition. You can learn a lot by understanding what their messages are, where they are focusing their efforts, and what your industry influencers are talking about. Fresh Ground offers an ongoing monitoring program that can alert you to trends and changes in your marketplace.
Do you have an email marketing or marketing automation system in place? Fresh Ground can help you find out which social channels they’re using and what they’re talking about on those channels. This will help you better target your PR and social marketing programs, creating more efficient communications.
Messaging and Content Strategy
Storytelling is the essence of public relations, and our job is to help tell your best stories from inside and outside of your organization.
We conduct message workshops and strategy sessions that help identify your stories and your best storytellers. We then use our media training sessions to prepare you, and your key executives, to handle any media situation.
Media and Influencer Relations
At the core of any PR program is media relations – though we prefer to use the term influencer relations, since these days, the playing field has been leveled dramatically. Now any consumer can wield the same power that used to belong exclusively to the traditional media.
Through our Competitive Intelligence and other discovery programs, we identify and prioritize your key influencers – editors, journalists, producers, analysts, writers, bloggers and anyone else who may hold a trusted place in the hearts, minds and pocketbooks of your customers. We then craft targeted stories for each influencer.
This is not shotgun PR. This isn’t even rifle-shot PR. This is laser-focused influencer relations.
Content Creation, Repurposing and Curation
Beyond crafting the core messages and stories, an effective PR program should also include a healthy dose of content creation aimed at both earned and owned media, and possibly even paid media. Content creation doesn’t have to be a lot of work.