Adapting Our Behavior

frog

A poison dart frog in Peru is evolving before our eyes.

The opportunity killer in your hand

Twenty-five years ago, I couldn’t find a job in Massachusetts. A recession was squeezing businesses, nobody was hiring, and unemployment would be tripling in the next two years. I packed my dog and all my belongings into a small car and headed west. After job-seeking stops in Syracuse, Columbus, Detroit and Chicago, I ended up […]

Market Basket: This isn’t a PR Problem

market basket header

If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]

Seeing is Acting: Showing the Story of Global Warming

co2

We hear about climate change every day, but it’s not something we often notice in the world around us. However, in a recent episode of Cosmos: A Spacetime Odyssey, Neil deGrasse Tyson communicated about the issue in a new way, using visual representations of society’s current impact on our climate. To be fair, there have […]

Everyday I’m Side Hustlin’

90days_logo

When my passion bubbles up and inspiration strikes – I have to create. Yet, my design style and feminist voice rarely fit our client’s needs. As a creative outlet for these bursts of happy inspiration, I am creating a blog called 90 Days of Design. Every day for the next three months, I will be […]

Check out your content’s legs and learn how to use them!

Sometimes it's hard to know which piece of content has legs. Let the audience tell you!

Remember “top and tail”? It’s a British expression that means changing the introduction and conclusion of an article to place it in different journals. Topping and tailing an article meant you could re-purpose it several times in different vertically-focused media, such as monthly magazines targeting design engineers in different markets. Back then (like a decade […]

Dear Boston

"Dear Boston" at Boston Public Library.

Today marks a somber anniversary for Boston. The Marathon bombing happened exactly 1 year ago today. While the Marathon itself is still nearly a week off, today gives the city a moment to reflect and mourn. Last week, I visited Boston Public Library’s “Dear Boston” exhibit, commemorating the lives taken last year and the words […]

7 Reasons Pay-for-Placement PR Rips Off Start-ups

money

For start-ups, the allure of a pay-for-placements situation is obvious: they just want media coverage, why pay when they don’t get it? Recently I heard from a company (I won’t name them) that wanted to involve me in a pay for placements concept.

It’s a bad deal for everyone.

Seven Candles

shutterstock_147968855

The HB blog turns seven today. Thanks for continuing to read, share and comment on our posts. Since we started the blog, our team has grown and we’ve found some new voices along the way to not only create meaningful content, but add new perspectives. We look forward to what the next seven years will […]

N2 = Innovation!

Brainstorm ideas!

Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.

That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.