7 Reasons Pay-for-Placement PR Rips Off Start-ups

money

For start-ups, the allure of a pay-for-placements situation is obvious: they just want media coverage, why pay when they don’t get it? Recently I heard from a company (I won’t name them) that wanted to involve me in a pay for placements concept.

It’s a bad deal for everyone.

Seven Candles

shutterstock_147968855

The HB blog turns seven today. Thanks for continuing to read, share and comment on our posts. Since we started the blog, our team has grown and we’ve found some new voices along the way to not only create meaningful content, but add new perspectives. We look forward to what the next seven years will […]

N2 = Innovation!

Brainstorm ideas!

Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.

That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.

Speaking of Marketing

Screen Shot 2013-10-16 at 4.08.02 PM

It’s been a little more than a month since I joined the HB team, and boy has it been busy! By the look of it, things won’t quiet down for a while, if ever. The combination of PR, social media and creative design talent that I see here at HB Agency has led to some […]

What I Wish I Knew 20 Years Ago

wordcloud

Next month, Catherine Ahearn joins the HB PR department as an account coordinator. While this isn’t Catherine’s first job — she comes to us with experience working as a freelance editor — her new role prompted me to consider things that I wish I had known earlier in my career. It has taken me four […]

Do’s and Don’ts of Pitching Tech Journalists

John Lackey

I recently went to the PubClub’s “meet the media” event – Tech Panel: Pitching High Tech Reporters featuring Mike Farrell of the Boston Globe, Greg Gomer of BostInno, Maryfran Johnson of CIO magazine, Dan Primack of Fortune, and Dan Rowinski of ReadWrite. Whether you are newer to the profession like me, or a grizzled veteran, […]

The Rise of the Integrated Agency?

Change is all around us. If you thought the rise of social media was tumultuous for communicators and management teams, just wait a little bit. The walls are falling all around us. “Fire and brimstone coming down from the sky! Rivers and seas boiling! Forty years of darkness! Earthquakes, volcanoes! The dead rising from the […]

Communications Lessons from a Sigur Ros Concert

If you missed Sigur Ros on tour this month, boy did you miss out! In the last week this internationally famous rock band from Iceland headlined at Madison Square Garden and the Agganis Area, wowing crowds with their spectacular soundscapes; perfectly choreographed with energetic light shows and videos. Last night I had the privilege of […]

I Want it Now! The Long Path to Overnight Success

“I’ve been working with you for a couple of months, why am I not famous?” A client once said that to me. Well, more than one client. The fact is, he wasn’t famous because these things take time. Very often prospects come to us and say “we’re launching in two weeks and we want big […]

Five Tips for Getting Out of your Parents’ Basement

College students and grads, heed my post. Unless you want to spend an enormous amount of time getting rejected from jobs, interviews and yes, even (unpaid) internships, then read these tips and life lessons. What makes me qualified to advise you on your “unique” journey? I graduated cum laude from Marist College in 2010 with […]