Everyday I’m Side Hustlin’


When my passion bubbles up and inspiration strikes – I have to create. Yet, my design style and feminist voice rarely fit our client’s needs. As a creative outlet for these bursts of happy inspiration, I am creating a blog called 90 Days of Design. Every day for the next three months, I will be […]

Check out your content’s legs and learn how to use them!

Sometimes it's hard to know which piece of content has legs. Let the audience tell you!

Remember “top and tail”? It’s a British expression that means changing the introduction and conclusion of an article to place it in different journals. Topping and tailing an article meant you could re-purpose it several times in different vertically-focused media, such as monthly magazines targeting design engineers in different markets. Back then (like a decade […]

Dear Boston

"Dear Boston" at Boston Public Library.

Today marks a somber anniversary for Boston. The Marathon bombing happened exactly 1 year ago today. While the Marathon itself is still nearly a week off, today gives the city a moment to reflect and mourn. Last week, I visited Boston Public Library’s “Dear Boston” exhibit, commemorating the lives taken last year and the words […]

7 Reasons Pay-for-Placement PR Rips Off Start-ups


For start-ups, the allure of a pay-for-placements situation is obvious: they just want media coverage, why pay when they don’t get it? Recently I heard from a company (I won’t name them) that wanted to involve me in a pay for placements concept.

It’s a bad deal for everyone.

Seven Candles


The HB blog turns seven today. Thanks for continuing to read, share and comment on our posts. Since we started the blog, our team has grown and we’ve found some new voices along the way to not only create meaningful content, but add new perspectives. We look forward to what the next seven years will […]

N2 = Innovation!

Brainstorm ideas!

Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.

That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.

Speaking of Marketing

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It’s been a little more than a month since I joined the HB team, and boy has it been busy! By the look of it, things won’t quiet down for a while, if ever. The combination of PR, social media and creative design talent that I see here at HB Agency has led to some […]

What I Wish I Knew 20 Years Ago


Next month, Catherine Ahearn joins the HB PR department as an account coordinator. While this isn’t Catherine’s first job — she comes to us with experience working as a freelance editor — her new role prompted me to consider things that I wish I had known earlier in my career. It has taken me four […]

Do’s and Don’ts of Pitching Tech Journalists

John Lackey

I recently went to the PubClub’s “meet the media” event – Tech Panel: Pitching High Tech Reporters featuring Mike Farrell of the Boston Globe, Greg Gomer of BostInno, Maryfran Johnson of CIO magazine, Dan Primack of Fortune, and Dan Rowinski of ReadWrite. Whether you are newer to the profession like me, or a grizzled veteran, […]

The Rise of the Integrated Agency?

Change is all around us. If you thought the rise of social media was tumultuous for communicators and management teams, just wait a little bit. The walls are falling all around us. “Fire and brimstone coming down from the sky! Rivers and seas boiling! Forty years of darkness! Earthquakes, volcanoes! The dead rising from the […]