Beers, Burgers and Boillot

Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community.

Oh Snap! The Game Has Arrived.

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Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW.

Why I hate it when you like it!

the 99designs screen as I saw it.

How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  […]

Adapting Our Behavior

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A poison dart frog in Peru is evolving before our eyes.

The opportunity killer in your hand

Twenty-five years ago, I couldn’t find a job in Massachusetts. A recession was squeezing businesses, nobody was hiring, and unemployment would be tripling in the next two years. I packed my dog and all my belongings into a small car and headed west. After job-seeking stops in Syracuse, Columbus, Detroit and Chicago, I ended up […]

Market Basket: This isn’t a PR Problem

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If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]

Seeing is Acting: Showing the Story of Global Warming

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We hear about climate change every day, but it’s not something we often notice in the world around us. However, in a recent episode of Cosmos: A Spacetime Odyssey, Neil deGrasse Tyson communicated about the issue in a new way, using visual representations of society’s current impact on our climate. To be fair, there have […]

Everyday I’m Side Hustlin’

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When my passion bubbles up and inspiration strikes – I have to create. Yet, my design style and feminist voice rarely fit our client’s needs. As a creative outlet for these bursts of happy inspiration, I am creating a blog called 90 Days of Design. Every day for the next three months, I will be […]

Check out your content’s legs and learn how to use them!

Sometimes it's hard to know which piece of content has legs. Let the audience tell you!

Remember “top and tail”? It’s a British expression that means changing the introduction and conclusion of an article to place it in different journals. Topping and tailing an article meant you could re-purpose it several times in different vertically-focused media, such as monthly magazines targeting design engineers in different markets. Back then (like a decade […]

Dear Boston

"Dear Boston" at Boston Public Library.

Today marks a somber anniversary for Boston. The Marathon bombing happened exactly 1 year ago today. While the Marathon itself is still nearly a week off, today gives the city a moment to reflect and mourn. Last week, I visited Boston Public Library’s “Dear Boston” exhibit, commemorating the lives taken last year and the words […]