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Social Media DNA: Does Your Company Have It?

LaunchCamp divided pretty easily into two camps, companies and executives who:

Understand social networking technologies inherently; and
Know they need to do something, but are not sure what.

This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...]

Lineup for Thursday's LaunchCamp and SMB

Here is the near-final lineup for Thursday’s LaunchCamp event:

Social Media Breakfast Bootcamp

Thursday, February 4, 2010
8:00AM – 11:30AM
Microsoft NERD Center

The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon [...]

Journalism: Profession or State of Mind

During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...]

New Workshop: Socialize Your Newsletter

[FRESH GROUND NEWS] Chuck and I are pleased to announce the first of a series of new workshops and training offerings for businesses and organizations looking to become more social: “Socialize Your Newsletter”:

Your newsletter does a great job of feeding good content to your target audience, but does your newsletter work for all your audiences? [...]

Funnel Vision: Finding Value in your PR Spend

Too often PR gets lost in its own process, taking little stock of where the articles and content it creates fit in with the rest of the sales funnel. Hence the “thud factor” that most agencies use to justify their budgets.

For the uninitiated, the “thud factor” refers to the sound a thick book of clips [...]

The Social Media Culture

I’ve been pondering a lot recently about the cultural changes that need to be put in place inside organizations to effectively implement Web 2.0 and social media across the enterprise. This recent research from SNCR ’s Don Bulmer and Vanessa DiMauro shows the reach beyond marketing very clearly. I highly recommend you read this.

The research [...]

5 Things I Love About Twitter

So now that you know what I hate about Twitter, let me share what makes me swoon. Yes, I love Twitter. I love how it nestles into my pocket on my iPhone, how it winks at me from my desktop and how it offers me a place to share my most recent thought with the [...]

Who Owns Social Media (Take 2)

Society for New Communications Research Fellows were asked yesterday to review the year’s biggest trends, and predict what’s coming down the pipeline over the next year or two. You’ll catch them all in an upcoming blog post from SNCR, but one topic that came up was the imminent re-emergence of the “who owns social media” [...]

Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.”

I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are pretty dangerous.

Taking a break from working on the job.

Let’s look at general contractors and construction workers who build skyscrapers and state-of-the-art [...]

Presentation to the Women's Bar

I did a presentation to the Women’s Bar Association of Greater Boston over lunch today where I met a lot of interesting people who are practicing law in a number of different areas. Below is the “Social Media for Lawyers 101″ presentation that I created for the event.

For the women who may be coming here [...]