Starting today I’d like to try a new regular feature here on Fresh Ground: updating Mad Men campaigns for the social media age. A lot has been made about the fact that the period drama is so fun to look at because its advertising methods are so quaint. In 1964 TV was a relatively new [...]
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It’s no coincidence that Apple held its press event on a Friday. Anyone who has ever worked near politics will tell you that you drop a story on a Friday when you want it to die. It’s an age-old trick. Even better, make it a summer Friday when all the editors are eager to start [...] Whenever some big crisis hits the news my dad likes to say “So, my son who is in PR, what would you do in this situation?” Then he argues with me. He asked it again as we were watching the BP mess unfold in the Gulf of Mexico. But this time my answer was simple: there’s [...] The earth moved under the feet of the PR industry earlier this month when Google did something simple: it distributed its own earnings announcement. It didn’t rely on one of the paid channels such as Businesswire, PR Newswire or Marketwire (among others). To the untrained eye this seems rather simple. Companies put out content all the [...] LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...] Here is the near-final lineup for Thursday’s LaunchCamp event: Social Media Breakfast Bootcamp Thursday, February 4, 2010 The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon [...] During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...] [FRESH GROUND NEWS] Chuck and I are pleased to announce the first of a series of new workshops and training offerings for businesses and organizations looking to become more social: “Socialize Your Newsletter”: Your newsletter does a great job of feeding good content to your target audience, but does your newsletter work for all your audiences? [...] Too often PR gets lost in its own process, taking little stock of where the articles and content it creates fit in with the rest of the sales funnel. Hence the “thud factor” that most agencies use to justify their budgets. For the uninitiated, the “thud factor” refers to the sound a thick book of clips [...] I’ve been pondering a lot recently about the cultural changes that need to be put in place inside organizations to effectively implement Web 2.0 and social media across the enterprise. This recent research from SNCR ‘s Don Bulmer and Vanessa DiMauro shows the reach beyond marketing very clearly. I highly recommend you read this. The research [...]  |
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