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Renee Hopkins on Innovation: Fresh Ground #9

Renee Hopkins is the editor of Strategy & Innovation and the lead editor of Innosight’s InnoBlog. She sat down with Todd Van Hoosear to discuss a challenge facing many organizations: how do you create a business culture that both encourages and captures innovation? Creative thinking, which is one of the essential components of innovation, does [...]

Cindy Meltzer on the Community Manager: Fresh Ground #8

Cindy Meltzer is the Community Manager at Isis Maternity, where she helped the company dive into social media. Chuck and Cindy met up a few days after LaunchCamp Boston 2010, and right after she changed her title, to chat about her new role and the company’s move into social media. Cindy essentially credits Mike Troiano, [...]

Howard Berkenblit on PR and Private Equity: Fresh Ground #7

Howard E. Berkenblit is a partner in the Corporate Department of Sullivan & Worcester LLP’s Boston office and a co-leader of the firm’s Securities and Corporate Finance practice group. He specializes in counseling both public and private companies involved in equity and debt financings and ongoing corporate governance and disclosure matters.

In episode 7 of the [...]

David Dahl on "Your Town": Fresh Ground #6

In episode 6 of the Fresh Ground Podcast, Chuck Tanowitz talks with David Dahl, editor of the zoned editions of the Boston Globe.

Chuck and David discuss the Boston Globe’s “Your Town”, how the editorial process works, how community bloggers can participate, the impact of layoffs, the accelerating speed of change in the industry and who [...]

Lee Sherman on Distributed Communities: Fresh Ground #5

In episode 5 of the Fresh Ground Podcast, Chuck Tanowitz talks with Lee Sherman, who runs the MintLife Blog. Lee brings over 20 years of editorial experience to Mint, including stints at Quicken.com and Worth magazine.

Chuck and Lee discuss how to create a content-driven marketing strategy, as well as the and differences and similarities between [...]

Paul Gillin on Social Media Marketing: Fresh Ground #4

In episode 4 of the Fresh Ground Podcast, Todd Van Hoosear talks with Paul Gillin, veteran technology journalist, author, blogger, researcher and consultant. Paul is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.

Todd and Paul talk about how to start in social media, measure [...]

Eunice Feller on Chocolate, Marketing and Customer Service: Fresh Ground #3

In episode 3 of the Fresh Ground Podcast, Chuck Tanowitz talks with Eunice Feller, owner of Bread and Chocolate Bakery in Newton, Mass. Eunice founded Bread and Chocolate three years ago and has since gained a loyal following of locals. She’s not just attracting neighborhood attention, however: she’s also been named to the coveted Best [...]

Sree Sreenivasan on the “Tradigital Journalist”: Fresh Ground #2

Welcome back to the Fresh Ground Podcast. Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations.

In today’s episode #2, Chuck Tanowitz, principal at [...]

Saul Hansell on AOL's Seed.com: Fresh Ground #1

Welcome to the inaugural episode of the Fresh Ground Podcast. Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations.

For our first episode, Chuck [...]