|
||||
  |
I first met Steve Baker several years ago when he was working on his book The Numerati. This was after he had already co-authored an influential cover story on blogs for BusinessWeek that acted as a wakeup call to corporate America. The message: ignore blogs (and social media) at your peril. His later cover story [...] Michelle Perroni had a PR challenge: she had to sell a young client to a marketplace filled with news, noise and more noise. Who was her client? Herself! Michelle had recently graduated from Brigham Young University – Idaho, and found herself job hunting for public relations agency jobs in a saturated market. How to stand [...] In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking [...] Chuck Hester is a true LinkedIn power user, with over 10,000 connections on the business networking site. He is also the author of “Linking in to Pay it Forward: Changing the Value Proposition in Social Media” and director of communications at email marketing firm iContact. Fresh Ground Principal Todd Van Hoosear got a chance [...] Francesca Karpel heads up internal communications at NetApp, a company that has twice been named the #1 Great Place to Work. She connected up with Fresh Ground principal Todd Van Hoosear at the 2010 NewComm Forum to talk about social media and corporate culture. Some highlights of the conversation: “Our vision for online community [...] Manish Mehta is Vice President, Global Online for Dell Online, where he heads up strategy, social media, community and search worldwide. As one of the founders of Dell.com, he has been a key player in Dell’s evolution. This is the second excerpt from Manish’s keynote at last month’s NewComm Forum, in which he draws parallels [...] A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of [...] As a former journalist and editor with a tough reputation, Sam Whitmore now uses his power to help agencies break through the noise and connect with the media and influencers that matter in this rapidly changing world. At Sam Whitmore Media Survey, he has been serving up insights, tips, tricks and pitch angles — not [...] Hanson Hosein, president of HRH Media Group, is also the Director of the Master of Communication in Digital Media at the University of Washington in Seattle. He specializes in storytelling, social media strategies and new models of communication. Through his company, HRH Media, he employs this expertise to direct award-winning documentary films, including “Rising from [...] Christina Warren has never had to interview for a job, yet serves as a full-time writer for Mashable, one of the largest blogs on the web, as well as a contributor to AMC Entertainment’s Script-to-Screen blog, where she cover the latest movie news. Fresh Ground Principal Chuck Tanowitz caught up with Christina at DEMO Spring 2010, [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments