Unless you live under a rock (or are part of the ever decreasing part of the American population not on Facebook) you have probably heard the news about Facebook Places. On the surface, Facebook places is the social-behemoth’s attempt to take over the growing market being pioneered by companies like Gowalla, Foursquare and SCVNGR*. The [...]
|
||||
  |
This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...] This week the Mad Men crew got a present just in time for the Christmas episode: Pond’s Cold Cream. One of the old characters returned, having just left one of the big agencies in town he showed up at the doorstep of Sterling Cooper Draper Pryce holding a chance to win the business of Pond’s [...] As social media becomes more and more prevalent in corporate America, I’m seeing three syndromes emerge of what I call “social media saturation.” These are the result of repeated exposure and reduced resistance to many virulent strains of social media memes. One of our many jobs at Fresh Ground is to inoculate you against these terrible [...] Thanks to event sponsor and, I’m happy to disclose, Fresh Ground client Netezza, members of the Boston Social Media Club were fortunate to be able to enjoy an intimate evening with author and former BusinessWeek Senior Editor Stephen Baker. Steve’s most recent book, The Numerati, looks “at how a global math elite is predicting and [...] During the Mass TLC Social Media Summit 2010, David Weinberger pointed out how marketers love the “echo chamber” in which they get to hear lots of positive feedback from people who already love them. The problem with this, he says, is that the echo chamber may satisfy our bosses and clients, thereby making us look [...] I don’t share my information with Facebook and I bet you don’t either. I share my information with my friends, I just happen to use Facebook to do it. It’s a distinction that I wonder if Facebook really understands. Today in a conference call, Mark Zuckerberg pointed to Facebook’s continued success by noting that people are [...] Bill Warner gave a wonderful presentation at the Mass Inno Breakfast on Friday, one that I know a lot of people have seen. But if you haven’t, you need to go. Bill begins the talk by pointing out how he founded two companies (Avid Technologies and Wildfire), one from the heart and the other… well… [...] A few days ago I wrote about change, and how “social media, if done right, is first and foremost an exercise in change management.” I was speaking about changing how businesses operate and communicate, but if you look at PR in a more specific sense, it’s about changing minds (and subsequently creating action). Often, it’s [...] Trying to figure out what all the Facebook fuss is about? Considering signing off of Facebook for the last time yourself? Here’s a video roundup of the Facebook fiasco, courtesy of Greater Boston (and featuring our own Chuck Tanowitz): Chuck I think makes a very good point: “Facebook is a business and it’s sitting on [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments