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What We’ve Learned So Far

This video, shot at the last Inbound Marketing Summit, touches on a number of important reminders and, I think, nicely sums up in a minute-and-a-half the last year or so of thought on social media:

It’s all about content. Katie Paine answers the perennial chicken and egg question of which comes first — or rather, which [...]

Social Media DNA: Does Your Company Have It?

LaunchCamp divided pretty easily into two camps, companies and executives who:

Understand social networking technologies inherently; and
Know they need to do something, but are not sure what.

This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...]

My Simple Advice to Protect Your Twitter Reputation

Okay, this is wrong on so many levels: another hacked Twitter account.

Since the Twitter spam seems to be getting out of control, here are a few basic rules:

Don’t have a s***ty password.
Change your password occasionally.
Don’t click on suspicious links.
Don’t enter your password after clicking a link.
No, it WASN’T you.
No, he’s NOT 24, female OR horny.
No, [...]

Launching LaunchCamp

We’re now just hours from the start of LaunchCamp Boston, an event designed to help entrepreneurs better understand how to navigate the marketing world to get from idea to launch.

The genesis of LaunchCamp came in October 2009, shortly after WebInno 23. At that event a number of journalists sat on a panel discussing how entrepreneurs [...]

Journalism: Profession or State of Mind

During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...]

Todd's 2010 Predictions

As promised, however late, here are my predictions for 2010:

Twitter still won’t show that it can make money. Twitter doesn’t want to show that it can make money: all the better for valuation, according to many. Sure, there will be more deals, including some form of Twitter Pro account I would guess, but [...]

Five Facebook Privacy Changes You Need to Know

Finding Your Privacy Settings

Facebook continues to be on my list of companies that people seem to love despite every effort on their part to the contrary (that list, for the record, also includes Apple, Google and occasionally Twitter). Their latest attempt to alienate me involves the changes they’ve made to their privacy policy and [...]

Sliding Through the Sales Funnel: Using PR Ease the Flow

One of the more interesting discussions at last week’s Highland Capital Partners Sales 2.0 event surrounded the lessons enterprise software has learned from the consumer world.

The Old Sales Process Via Cosmic Kitty on Flickr

Many years ago, while representing Alfresco Software, I remember CTO John Newton talking about the affect Google had on enterprise [...]

Tiger Woods: Why We Care (and what we can learn)

Tiger the Golfer

Just about every crisis PR person on the planet says that Tiger Woods is handling his current PR problem in the wrong way. A quick recap: admit your problem, come out with it fast, don’t let someone else break your news.

OK, with that aside let me point out why we care: Tiger [...]

The Chief Social Revenue Officer

Or, “Who Owns Social Media (Take 3)”

I continue to ponder the cultural implications of social media and Web 2.0. Last week I declared that the CEO owns social media, and I stand by that assertion. But this week I was prompted to ponder this further by a post from Amy Kenly on the Innovation [...]