This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...]
|
||||
  |
This week the Mad Men crew got a present just in time for the Christmas episode: Pond’s Cold Cream. One of the old characters returned, having just left one of the big agencies in town he showed up at the doorstep of Sterling Cooper Draper Pryce holding a chance to win the business of Pond’s [...] I love Mad Men. I love it for its 60s style, for its writing, character development and what it says about us today. The fact is, all period dramas (and futuristic science fiction) say more about who we are today than they do about the people they pretend to portray. In a way Mad Men [...] It’s no coincidence that Apple held its press event on a Friday. Anyone who has ever worked near politics will tell you that you drop a story on a Friday when you want it to die. It’s an age-old trick. Even better, make it a summer Friday when all the editors are eager to start [...] When my iPhone 3GS drops a call I blame AT&T. It never occurred to me to blame Apple. Why would I? They designed a beautiful device that does so much more than make calls! Though, the Wall Street Journal suggests that I should, in fact, blame Apple. An article today notes that Apple not only [...] As a PR person I find it oddly refreshing to be pitched. It’s like the assignment Prof. Padwe gave us in journalism school to profile each other. You learn a lot when you hear your own life translated by someone else. Your own quotes come back sounding quite a bit different. I recently received a pitch [...] Whenever some big crisis hits the news my dad likes to say “So, my son who is in PR, what would you do in this situation?” Then he argues with me. He asked it again as we were watching the BP mess unfold in the Gulf of Mexico. But this time my answer was simple: there’s [...] LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...] During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...] One of the more interesting discussions at last week’s Highland Capital Partners Sales 2.0 event surrounded the lessons enterprise software has learned from the consumer world. The Old Sales Process Via Cosmic Kitty on Flickr Many years ago, while representing Alfresco Software, I remember CTO John Newton talking about the affect Google had on enterprise [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments