LaunchCamp divided pretty easily into two camps, companies and executives who:
Understand social networking technologies inherently; and
Know they need to do something, but are not sure what.
This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...]
During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...]
One of the more interesting discussions at last week’s Highland Capital Partners Sales 2.0 event surrounded the lessons enterprise software has learned from the consumer world.
The Old Sales Process Via Cosmic Kitty on Flickr
Many years ago, while representing Alfresco Software, I remember CTO John Newton talking about the affect Google had on enterprise [...]
Tiger the Golfer
Just about every crisis PR person on the planet says that Tiger Woods is handling his current PR problem in the wrong way. A quick recap: admit your problem, come out with it fast, don’t let someone else break your news.
OK, with that aside let me point out why we care: Tiger [...]
The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media.
I zeroed in on this paragraph:
Disney recently went [...]
If you’re still hiring a PR firm to do little more than pitch the media, Ad Age has a wakeup call for you: it’s not working.
Today the name of the game is to create compelling content that gets your community (customers, partners, investors, etc.) interested and invested in your brand.
What’s interesting about the campaigns profiled [...]
George Snell points out quite accurately that for many PR people a hit in BusinessWeek is at the top of their list. It’s the kind of thing that impresses your clients, colleagues and bosses. It’s what will earn you kudos in company meetings and help you get a prize from the professional PR community.
But the [...]
Mark Rose is asking all the right questions. In his post on the recently launched Google Sidewiki, he asks:
What’s your social media PR strategy?
What’s your Wiki strategy (Wikipedia, Wikimedia, Google Sidewiki)?
What is your social media news creation and delivery mechanism?
He goes on to point out how PR is no longer about getting coverage and is, [...]
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