|
||||
  |
The earth moved under the feet of the PR industry earlier this month when Google did something simple: it distributed its own earnings announcement. It didn’t rely on one of the paid channels such as Businesswire, PR Newswire or Marketwire (among others). To the untrained eye this seems rather simple. Companies put out content all the [...] The age of new media means that anyone can publish. That much we know. But the full implications of this switch are just becoming clear. Take the situation in Tampa Bay, Florida, in which the St. Petersburg Times has a long history of investigative stories about the locally-based Church of Scientology. From a traditional journalistic standpoint [...] A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart team. But when I read the release I almost did a spit-take of my coffee–and what a waste [...] Yesterday, AOL previewed its new identity to fairly mixed reviews. There’s plenty of conversation about the new logotype, which you can find simply by typing “AOL” in your favorite search engine. What I’m most curious is their resistance to adopting social media technology in their communications. A Link-Free Press Release As a member of the IABC [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments