This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...]
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This week the Mad Men crew got a present just in time for the Christmas episode: Pond’s Cold Cream. One of the old characters returned, having just left one of the big agencies in town he showed up at the doorstep of Sterling Cooper Draper Pryce holding a chance to win the business of Pond’s [...] I love Mad Men. I love it for its 60s style, for its writing, character development and what it says about us today. The fact is, all period dramas (and futuristic science fiction) say more about who we are today than they do about the people they pretend to portray. In a way Mad Men [...] It’s no coincidence that Apple held its press event on a Friday. Anyone who has ever worked near politics will tell you that you drop a story on a Friday when you want it to die. It’s an age-old trick. Even better, make it a summer Friday when all the editors are eager to start [...] When my iPhone 3GS drops a call I blame AT&T. It never occurred to me to blame Apple. Why would I? They designed a beautiful device that does so much more than make calls! Though, the Wall Street Journal suggests that I should, in fact, blame Apple. An article today notes that Apple not only [...] So Consumer Reports gave the iPhone a black eye by not recommending it. Sure, it makes for great headlines and has a lot of Apple fans up in arms. Over at Cult of Mac they even interviewed several PR experts to say that this is a disaster for Apple and that Apple MUST recall the [...] I first met Steve Baker several years ago when he was working on his book The Numerati. This was after he had already co-authored an influential cover story on blogs for BusinessWeek that acted as a wakeup call to corporate America. The message: ignore blogs (and social media) at your peril. His later cover story [...] Thanks to event sponsor and, I’m happy to disclose, Fresh Ground client Netezza, members of the Boston Social Media Club were fortunate to be able to enjoy an intimate evening with author and former BusinessWeek Senior Editor Stephen Baker. Steve’s most recent book, The Numerati, looks “at how a global math elite is predicting and [...] As a PR person I find it oddly refreshing to be pitched. It’s like the assignment Prof. Padwe gave us in journalism school to profile each other. You learn a lot when you hear your own life translated by someone else. Your own quotes come back sounding quite a bit different. I recently received a pitch [...] In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking [...]  |
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