Unless you live under a rock (or are part of the ever decreasing part of the American population not on Facebook) you have probably heard the news about Facebook Places. On the surface, Facebook places is the social-behemoth’s attempt to take over the growing market being pioneered by companies like Gowalla, Foursquare and SCVNGR*. The [...]
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This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning [...] Whenever some big crisis hits the news my dad likes to say “So, my son who is in PR, what would you do in this situation?” Then he argues with me. He asked it again as we were watching the BP mess unfold in the Gulf of Mexico. But this time my answer was simple: there’s [...] During the Mass TLC Social Media Summit 2010, David Weinberger pointed out how marketers love the “echo chamber” in which they get to hear lots of positive feedback from people who already love them. The problem with this, he says, is that the echo chamber may satisfy our bosses and clients, thereby making us look [...] I don’t share my information with Facebook and I bet you don’t either. I share my information with my friends, I just happen to use Facebook to do it. It’s a distinction that I wonder if Facebook really understands. Today in a conference call, Mark Zuckerberg pointed to Facebook’s continued success by noting that people are [...] Bill Warner gave a wonderful presentation at the Mass Inno Breakfast on Friday, one that I know a lot of people have seen. But if you haven’t, you need to go. Bill begins the talk by pointing out how he founded two companies (Avid Technologies and Wildfire), one from the heart and the other… well… [...] Most companies look at Social Media only as a marketing concept. That makes sense, it touches quite a bit of the marketing function such as driving web traffic, engaging and educating prospects, building sales leads, etc. Anyone who watches social media trends knows that it’s moving deeper into the organizations, everywhere from HR to customer service [...] Duck your head, you may be close to hitting your social salary ceiling. I hit mine last year. I think my wife hit hers this year. What do I mean by this? It’s the point at which what you know becomes less important than who you know when it comes to getting your next job or [...] Jason Chen (pictured right) over at Gizmodo had an amazing scoop. For $5000 (paid by Gizmodo) he landed the next-generation iPhone, a gadget left behind at a bar by a poor Apple employee (who is no longer such) and seemingly picked up by a passerby. But now the story has taken a darker turn. Today [...] Had the pleasure of seeing Scott Monty in action again today, just before my panel with Andrew Sinkov of Evernote and Manish Mehta of Dell. One of the many good points he made during his NewComm Forum keynote is that, ultimately, “social media is not about the tools, technology and whiz-bang things. It’s about culture [...]  |
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