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My previous life found me in the news rooms and control rooms of various Boston TV stations producing the days’ news. And yes, I produced the occasional snow show. Snow shows don’t exist much anymore, but back then when a big storm came to town we’d do “wall-to-wall coverage” of this snow event. We’d put reporters [...] Like any small business we here at Fresh Ground watch our pennies pretty closely. While we believe that there are many fine services worth paying for, we also realize that, for the short term, we can get by without many others. In the past I relied pretty heavily on the ProfNet emails. These are emails sent [...] A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart team. But when I read the release I almost did a spit-take of my coffee–and what a waste [...] George Snell points out quite accurately that for many PR people a hit in BusinessWeek is at the top of their list. It’s the kind of thing that impresses your clients, colleagues and bosses. It’s what will earn you kudos in company meetings and help you get a prize from the professional PR community. But the [...] |
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