It’s no coincidence that Apple held its press event on a Friday. Anyone who has ever worked near politics will tell you that you drop a story on a Friday when you want it to die. It’s an age-old trick. Even better, make it a summer Friday when all the editors are eager to start [...]
|
||||
  |
It sounds like the beginning of a joke, but it may not be all that funny to some. Two stories in the most recent “On the Media” have me thinking about the shifting equilibria of both the legal and journalism worlds, and what their implications are for the rest of us… In “The End of Libel?”, [...] I first met Steve Baker several years ago when he was working on his book The Numerati. This was after he had already co-authored an influential cover story on blogs for BusinessWeek that acted as a wakeup call to corporate America. The message: ignore blogs (and social media) at your peril. His later cover story [...] As a PR person I find it oddly refreshing to be pitched. It’s like the assignment Prof. Padwe gave us in journalism school to profile each other. You learn a lot when you hear your own life translated by someone else. Your own quotes come back sounding quite a bit different. I recently received a pitch [...] In this second part of a recording of Chuck Hester’s presentation on LinkedIn success secrets from Newcomm Forum 2010, Chuck shares some great tips on using LinkedIn for media relations, among other great tips. Chuck Hester is a LinkedIn power user with over 10,000 connections on the business networking site and the author of “Linking [...] My previous life found me in the news rooms and control rooms of various Boston TV stations producing the days’ news. And yes, I produced the occasional snow show. Snow shows don’t exist much anymore, but back then when a big storm came to town we’d do “wall-to-wall coverage” of this snow event. We’d put reporters [...] Like any small business we here at Fresh Ground watch our pennies pretty closely. While we believe that there are many fine services worth paying for, we also realize that, for the short term, we can get by without many others. In the past I relied pretty heavily on the ProfNet emails. These are emails sent [...] During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...] A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart team. But when I read the release I almost did a spit-take of my coffee–and what a waste [...] George Snell points out quite accurately that for many PR people a hit in BusinessWeek is at the top of their list. It’s the kind of thing that impresses your clients, colleagues and bosses. It’s what will earn you kudos in company meetings and help you get a prize from the professional PR community. But the [...]  |
|
||
|
Copyright © 2010 Fresh Ground - All Rights Reserved
|
||||
Recent Comments