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Eroding the Trust One Flake at a Time

My previous life found me in the news rooms and control rooms of various Boston TV stations producing the days’ news. And yes, I produced the occasional snow show.

Snow shows don’t exist much anymore, but back then when a big storm came to town we’d do “wall-to-wall coverage” of this snow event. We’d put reporters [...]

Getting Set for LaunchCamp Boston

Working on LaunchCamp Boston has been a pretty exciting thing this week. We’ve seen the sign-up list grow with some wonderful participants heard from some wonderful people who want to take part and add to the discussion along with the many who were already on board to work with us on this project.

It looks like [...]

Hello? Is this Thing On?

Like any small business we here at Fresh Ground watch our pennies pretty closely. While we believe that there are many fine services worth paying for, we also realize that, for the short term, we can get by without many others.

In the past I relied pretty heavily on the ProfNet emails. These are emails sent [...]

Journalism: Profession or State of Mind

During a recent Journchat, Chris Anderson and I had a bit of a back and forth about the idea that journalism is a state of mind as much as it is a profession. “It is a profession. Sorry. 100%” he Tweeted. Yes, he agreed that everyone has the power to communicate, but, he believes, journalism [...]

Oh So Excited! And Pleased!

A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart team.

But when I read the release I almost did a spit-take of my coffee–and what a waste [...]

Sliding Through the Sales Funnel: Using PR Ease the Flow

One of the more interesting discussions at last week’s Highland Capital Partners Sales 2.0 event surrounded the lessons enterprise software has learned from the consumer world.

The Old Sales Process Via Cosmic Kitty on Flickr

Many years ago, while representing Alfresco Software, I remember CTO John Newton talking about the affect Google had on enterprise [...]

Define Yourself, LinkedIN

While in New York earlier this week Todd and I attended LinkedIN’s Connect09, which was essentially a sales pitch on their advertising products. Though, I must say, it was one of the most useful sales pitches I’d been to in a while.

Also, the eggs at the Le Parker Meridien were among the best I’ve had [...]

Ad Age: PR is About More Than Pitching

If you’re still hiring a PR firm to do little more than pitch the media, Ad Age has a wakeup call for you: it’s not working.

Today the name of the game is to create compelling content that gets  your community (customers, partners, investors, etc.) interested and invested in your brand.

What’s interesting about the campaigns profiled [...]

Why the BusinessWeek Sale Matters for Your PR

George Snell points out quite accurately that for many PR people a hit in BusinessWeek is at the top of their list. It’s the kind of thing that impresses your clients, colleagues and bosses. It’s what will earn you kudos in company meetings and help you get a prize from the professional PR community.

But the [...]