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Quiet But Busy

Friday at the office.  Take 2Well, folks, on behalf of both Chuck and myself I have to apologize for letting the blog go dry. I can guarantee you we haven't been kicking back like this guy. We've been really busy, bringing new clients on board, building out our Fresh Ground Intel offering, preparing our MassChallenge application and servicing our existing clients. Plus, we have a few other things going on. So over the next few days, I'll be posting updates here on each of these topics. Thanks for your patience -- lots of good things happening here at Fresh Ground, so please stay tuned!

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Our New View

First of all, we apologize for not giving our blog readers -- all three of you at this point (hi dad!) -- the news and commentary we strived for when we launched the blog. Things have been very busy at Fresh Ground these past few months, and we've barely had time to stick our heads above water.

But now we have, and here they are, showing off the view from our new offices:

Our New Office View!

(Yes, that's the Moakley Courthouse directly behind us, Barking Crab on the left of the photo, just below Fort Point Channel, and the Boston skyline behind that. For me, I've come full circle, as my first job after coming to Boston was on Summer Street just a few blocks away. My how things have changed since then!)

We signed the agreements today on our new offices, so you will find us, through May, 2011, at:

Fresh Ground, Inc.
One Marina Park Drive, 14th Floor
Boston, MA 02210

Fresh Ground, One Marina Park Drive, Boston, MA

For those of you who recognize the address, it is indeed the Mass Challenge space -- a great effort to promote technology and business innovation in the state. We're happy to play a small role in promoting what our city and state have to offer the world.

So come visit and we'll show you around. Our only challenge is to find a decent independent coffee shop somewhere nearby -- or maybe find a second use for our name...

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Facebook Blues: Will YOU Quit?

Trying to figure out what all the Facebook fuss is about? Considering signing off of Facebook for the last time yourself? Here's a video roundup of the Facebook fiasco, courtesy of Greater Boston (and featuring our own Chuck Tanowitz):

Chuck I think makes a very good point: "Facebook is a business and it's sitting on a treasure trove of valuable information ... demographic data that the advertising industry has been asking for for generations." As the Australian Broadcast Corporation's Stilgherrian points out:

Facebook's business model is best served by exposing your personal information as widely as possible. To advertisers, so they can target advertising more accurately and pay more for the privilege. To other users, to encourage them to share more as well. To search engines, to bring more traffic to Facebook. To anyone who wants to pay.

If you want a better understanding of how Facebook makes money, incidentally, Nicholas Carson has a good, short write-up.

PC World's Brenon Slattery summed it up perfectly:

Facebook has had a terrible, horrible, no good, very bad month, and it's only getting worse.

Where to start? E-mails leaked, private IM conversations exposed, apps sneaking into profiles, creepy geolocation additions -- the worries mount. It's hard to distinguish what Facebook is actually doing right.

The privacy concerns at the root of Facebook's bad month were nicely laid out by The Wall Street Journal's Jessica Vascellaro today, and its corresponding (and evolving) privacy policy has been beautifully visualized by Matt McKeon.

This has supposedly led to what some are characterizing as a mass exodus from Facebook. While it's true that the 6,000+ committed quitters of May 30th's quitfacebookday.com have been joined by some technology thought leaders like Engadget co-founder Peter Rojas, podcaster Leo Laporte, comedian and The Onion editor Baratunde Thurston and ZDNet columnist Jason Perlow, as ReadWriteWeb's Marshall Kirkpatrick points out, "it's hardly a torrent of quitters in the face of more than 400 million Facebook users."

Until there are real live alternatives, users will simply take steps to regain a little more control over their privacy, and wait to see what Facebook (or the government) does.

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We’re Incorporated!

Fresh Ground Communications is now officially Fresh Ground, Inc. Yes, we're incorporated (but we'll keep the same logo for the time being)! Same great team, same great services (with more coming soon), but now we have room to grow even more!

If you're currently doing business with us, you'll get a note shortly with the details. If you're not, well, why aren't you?

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