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Social Media DNA: Does Your Company Have It?

LaunchCamp divided pretty easily into two camps, companies and executives who:

Understand social networking technologies inherently; and
Know they need to do something, but are not sure what.

This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...]

Cindy Meltzer on the Community Manager: Fresh Ground #8

Cindy Meltzer is the Community Manager at Isis Maternity, where she helped the company dive into social media. Chuck and Cindy met up a few days after LaunchCamp Boston 2010, and right after she changed her title, to chat about her new role and the company’s move into social media. Cindy essentially credits Mike Troiano, [...]

LaunchCamp Event Video

Please find below the video from last Thursday’s LaunchCamp Boston 2010. We’ll collect all the slides from speakers and post them shortly.

After some introductory remarks, John Wall of Marketing Over Coffee fame kicked things off by sharing his insight on the Three Factors of Startup Success:

After John’s presentation, we shared some popular YouTube videos with [...]

LaunchCamp Thoughts and Thanks

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LaunchCamp Boston 2010, the first in a series of events focused on connecting entrepreneurs and “intrapreneurs” with the folks who can help them launch their new brand or service, is over, and Chuck and I are exhausted but very pleased with the results.
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Livestreaming LaunchCamp

LaunchCamp 2010 Boston is happening now. If you’re reading this, you’re probably not there (unless you’re a tech-savvy well-connected mobile-Maistro stalker). Well, this is the next best thing: We’re going to be livestreaming the event as much as possible. You can see live video, chat and Twitter feeds at http://itsfreshground.com/launchcamp/livestream/. Things kick off at 8am [...]

Launching LaunchCamp

We’re now just hours from the start of LaunchCamp Boston, an event designed to help entrepreneurs better understand how to navigate the marketing world to get from idea to launch.

The genesis of LaunchCamp came in October 2009, shortly after WebInno 23. At that event a number of journalists sat on a panel discussing how entrepreneurs [...]

Lineup for Thursday's LaunchCamp and SMB

Here is the near-final lineup for Thursday’s LaunchCamp event:

Social Media Breakfast Bootcamp

Thursday, February 4, 2010
8:00AM – 11:30AM
Microsoft NERD Center

The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon [...]

Getting Set for LaunchCamp Boston

Working on LaunchCamp Boston has been a pretty exciting thing this week. We’ve seen the sign-up list grow with some wonderful participants heard from some wonderful people who want to take part and add to the discussion along with the many who were already on board to work with us on this project.

It looks like [...]

LaunchCamp Boston 2010 is Feb 4th

Fresh Ground Communications is very pleased to announce the first LaunchCamp event, scheduled for February 3rd & 4th, 2010. LaunchCamp takes a fresh look at PR, marketing, social media and management — and the technologies and tools that have evolved around these areas — and attempts to identify the challenges that organizations face in the [...]