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CITIZEN GULF BOSTON Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, [...] I’m really excited to be able to share what I’ve learned so far about the growing space of Social CRM — the intersection of social media and what some people are calling demand generation. Join me on Wednesday, August 18th at 2pm for “Social CRM Demystified: The Business & Customer Benefits.” Social technologies have become a [...] During the Mass TLC Social Media Summit 2010, David Weinberger pointed out how marketers love the “echo chamber” in which they get to hear lots of positive feedback from people who already love them. The problem with this, he says, is that the echo chamber may satisfy our bosses and clients, thereby making us look [...] I had the great pleasure last week of being invited, along with some other local media and social media mavens, to get a ride in an MV-22 Osprey, the Marine Corps’ VTOL transport aircraft. The reason? Marine Week Boston 2010. What I expected was a highly choreographed, “by the book” process with very little flexibility (but [...] The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen. The video from last week’s great panel is up, thanks to Brilliant Video (see below)! Christopher S. Penn’s slides, and more video content, is available at [...] Had the pleasure of seeing Scott Monty in action again today, just before my panel with Andrew Sinkov of Evernote and Manish Mehta of Dell. One of the many good points he made during his NewComm Forum keynote is that, ultimately, “social media is not about the tools, technology and whiz-bang things. It’s about culture [...] Speaking of events, I’ll be heading out to the San Francisco area in a few weeks to speak at the NewComm Forum, which takes place in San Mateo, CA from April 20-23. I want to take a quick opportunity to invite you to join me there! So please join me at the premier conference for [...] Photo by Gerlos Last week I was invited back to a panel at the ninth “Marketing to the High-End Bride” event, held at the newly-opened W Hotel in Boston — you can hear the audio and see some photos on the WeddingProf site. At the event, I finally got to meet Scott Smigler of [...] LaunchCamp divided pretty easily into two camps, companies and executives who: Understand social networking technologies inherently; and This divide isn’t new and frankly, it’s not going to end any time soon. In the past I’ve been asked to design training programs only to find that some people [...] Cindy Meltzer is the Community Manager at Isis Maternity, where she helped the company dive into social media. Chuck and Cindy met up a few days after LaunchCamp Boston 2010, and right after she changed her title, to chat about her new role and the company’s move into social media. Cindy essentially credits Mike Troiano, [...]  |
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