Category Archives: Events

Two Can't-Miss Cambridge/Somerville Events!

Fresh Ground is sponsoring two events in the Somerville/Cambridge area over the next few days that we’d love to see you at!

I’m very proud to be a featured speaker (well, technically a “drill instructor”) at this Thursday’s New Economy Boot Camp. The event is designed to help business owners and managers find new ways to market smarter –- not just cheaper — using a mix of traditional and social media marketing techniques. These Boot Camps will be held quarterly through out New England. And, you get to see me dressed up in cammies…

Survival Training
How to Execute & Evaluate a Successful Social Media Program
Todd Van Hoosear, Principal, Fresh Ground

SIGN UP TODAY AT www.neweconomybootcamp.com

I’m also proud to be an organizer (and the PR manager) for TEDxSomerville, taking place this Sunday, March 4th! Our own C. Todd Lombardo was featured on Greater Somerville talking about the event! The video is below, in which he explains the history and overview of TED, TEDx and TEDxSomerville.

TODAY IS THE LAST DAY TO APPLY TO ATTEND TEDxSOMERVILLE! SIGN UP NOW!

Hyper-Everything Video

Last Wednesday, the Social Media Club Boston met out in Framingham for the latest in a series of programs we’ve run touching on the intersection of journalism and social media. My business partner Chuck Tanowitz has been very passionate about the subject, so it was only natural to invite him to moderate the program. Here is the video of the program:

Social Media Club Boston June 2011 Journalism Panel: “Hyper Everything”

From the front line to the local coffee shop to the courthouse, journalism faces pressure not only to remain profitable, but to remain relevant. This panel of journalists gives an in-depth discussion of the pressures and possibilities facing the journalism profession today.

Our panelists included:

* Ed Medina (@surfermedina), Director of Multimedia Development, Boston Globe and Boston.com
* Kristin Burnham (@kmburnham), Staff Writer, CIO.com
* Tom Langford (@tom_langford), Reporter, NECN
* Adam Kaufman (@AdamMKaufman), New Media Contributor, NESN.com

The event was sponsored by IDG and Business Wire. Thank you to both for their continued support of the Social Media Club Boston!

What did you think?

ADDED JUNE 27:
After the event, IDG’s Colin Browning interviewed Chuck to dive a little deeper in a few areas. Here is a recording of that interview:

Hyper-Everything!

I’m happy to announce that our own Chuck Tanowitz will moderate next Wednesday’s Social Media Club Boston event on “Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism,” hosted by IDG and Sponsored by IDG and BusinessWire. As a passionate, engaged and opinionated follower of the profession, not to mention a former journalist, Chuck was a perfect fit for this panel.

From the front line to the local coffee shop to the courthouse, journalism faces pressure not only to remain profitable, but to remain relevant. Join this panel of journalists for an in-depth discussion of the pressures and possibilities facing the journalism profession today.

His panelists will include:

  • Ed Medina (@surfermedina), Director of Multimedia Development, Boston Globe and Boston.com
  • Kristin Burnham (@kmburnham), Staff Writer, CIO.com
  • Tom Langford (@tom_langford), Reporter, NECN
  • Adam Kaufman (@AdamMKaufman), New Media Contributor, NESN.com

Hope to see you there!

Social Media Strategies Summit comes to Boston in September

The Social Media Strategies Summit 2011Fresh Ground is proud to be a media partner of this upcoming event, alongside the Social Media Club Boston!

Following their sold out event in San Francisco with speakers from Facebook, Zappos, Dunkin’ Donuts and much more, GSMI has decided to bring the 2011 Social Media Strategies Summit to the East Coast. They’ve gathered more of the best and brightest speakers in the social media marketing arena to present emerging strategies, tactics and case studies in the successful use of social media. This event reveals how leading brands use social media to consolidate and expand their market share, as well as, gain valuable market data.

Hope to see you there!

Launch Your Website in a Day

I have a few upcoming events I want to call your attention to. The first is a day-long program aimed at people who need to get their web presence in line.

“Create a Killer Web Strategy for Your Business & Launch Your Website in a Day” is taking place on Saturday, May 14, 2011 from 8:30am to 3:30pm, and I will be one of four speakers / workshop facilitators helping out. If you need to build a new site, or are not happy with the messaging, performance or traffic on your existing site, this is the program for you.

The full-day program will help you bring your business strategy to your website. We’ll work with you to determine the most effective design, message, tools and channels to achieve your business goals online. I’m helping with the section on promoting your site and building your community. Hope to see you there!

In this very hands-on program, we’ll translate your strategy into technical features, visual design, copy and audience acquisition channels–then start implementing. Mini-seminars alternate with open work sessions and one-on-one consulting to help you reach your goals.

What You Need: Bring your positioning statement and your laptop. Each registrant receives a hosted website that is set up and ready to be customized. If you have a website already running on a content management system (CMS), you can opt to pick up from where you are and improve its effectiveness.

What You Get: You leave with your business website online and with the practical skills needed for ongoing development. Registration includes lunch and two months of hosting and phone/email support.

Cost: $420 | Drupal.org members (10% discount) $378 | Students with valid ID (20% discount) $336

Location:
One Marina Park Drive (near S. Station and Courthouse T stops)
GPS: 55 Northern Ave., Boston, MA 02210

REGISTER NOW