A Good Newsletter, A GREAT Cause

I am very pleased to announce the Fresh Ground Newsletter -- which will arrive in your inbox no more than twice monthly, but only if you sign up for it below or on our Newsletter page. Want to get highlights of our best content in your inbox? While all the content we produce is good, we'll share only the great content with you in the newsletter. The newsletter will highlight our thinking on the trends and issues facing the converging worlds of marketing, public relations, media and technology. We'll also highlight some of the really creative work we're doing for our clients, which includes supporting a neat and very last-minute goal for one of our clients.

SocialWish has just launched in a semi-private beta (you can sign up for it by creating a wish at, and yesterday they entered a contest that ends at midnight tonight (crazy, ain't it?). Here's the deal, if we all chip in to get SocialWish across the finish line in first place, they'll donate $5,000 of the prize money to the Make-A-Wish Foundation! In order to make this happen, you need to act before midnight tonight (Monday, June 14th, 2010).

Here's what you need to do:

  1. Visit the SocialWish contest entry page.
  2. Click "VOTE for this entry"
  3. Register for the contest
  4. Check your email, click the confirmation link then, just to be sure, go back to the SocialWish contest entry page and click that VOTE button one last time.

You can read more about what SocialWish is trying to do on their blog.

Oh, and don't forget to sign up for the Fresh Ground Newsletter:


Why I'm Growing My Mo'

Me Before The Mo

Me Before The Mo

Two years ago in December, I lost my cousin to cancer. Not even two years later, I want the world to know I haven’t forgotten my cousin. That's why I grew my mustache and goatee last year, and that's why I shaved them and started over again this year.

(You may not have noticed because it takes so darn long for me to grow any facial hair. Therefore, here are a few pics for your enjoyment.)

And that's why I'm asking for your help. Please contribute to me and my "Movember" team that is trying to help raise awareness and fight cancer.

Not My Real Mo

NOT My Real Mo

Here’s more on Brad Van Hoosear's story...

In Loving Memory of Brad Van Hoosear (1970-2007)
Photo Copyright (c) Kay Phelan, uploaded by tvanhoosear

Brad Van Hoosear died in December 2007 of pancreatic cancer at the young age of 37. Here are some facts about pancreatic cancer, many from Brad’s mother, who was at Brad’s side throughout his terrible ordeal.

In 2007, The National Cancer Institute estimates 37,170 new cases of pancreatic cancer and 33,370 deaths in USA. Most people diagnosed with pancreatic cancer will have passed away by the end of the first year. Americans are twice as likely to be affected by pancreatic cancer that Europeans, for reasons unknown.

What My Mo REALLY Looks Like

What My Mo REALLY Looks Like

The symptoms of pancreatic cancer, according to Wikipedia (, but verified elsewhere) include pain in the upper abdomen that typically radiates to the back and is relieved by leaning forward, loss of appetite, significant weight loss and jaundice. By the time you feel the pain from pancreatic cancer, however, it’s likely already beyond most typical cancer treatments currently available.

Furthermore, there are currently no non-intrusive, conclusive tests for pancreatic cancer beyond magnetic and sonic imaging that can pick up cancer masses, but which typically are only authorized after symptoms appear, when it’s already too late.

There are some known risk factors for the disease (the Wikipedia article lists several), and a few preventative measures, including quitting smoking, taking vitamin D, and eating foods rich in vitamins B12, B6 and folate.

A Young Life Lost to Cancer

The incidence of pancreatic cancer increases with age; most people are between 60 and 80 when they receive the diagnosis. Brad was 37. He was so young that, even though his symptoms were exactly those of the cancer, he was misdiagnosed because of his age. The doctor even said “If you were 60, I’d say you had pancreatic cancer.” Well, he did. But even if he had been diagnosed, it would’ve been too late.

There are people actively looking into ways to new treatment options. One such person is Michelle Calabretta, Ph.D., who blogs about her research at (she’s also on Twitter at, but there are many others—you can read her blog for lots of good information and links to all kinds of cancer research, not just pancreatic.

In the U.S., pancreatic cancer is 9th or 10th most commonly diagnosed cancer (depending on gender), but the fourth leading cause of cancer death in men and women. The median survival period from the time of diagnosis until demise is arguably the worst of any of the cancers. The median survival for untreated advanced cancer of the pancreas is about 3 1/2 months; with good treatment this increases to about six months. Brad fought the disease for a year and a half—his youth and strength of spirit carried him.

I knew very little about this disease when Brad was first diagnosed. Quickly, however, I learned that a coworker’s cousin had died of it. When I tweeted about it yesterday (, more cases came out of the woodwork. In my network of 300+ Twitter followers, six wrote back saying they had lost a friend, acquaintance or family member to this disease! (Dozens more shared sympathy and support, for which I am very thankful, as is Brad’s direct family, with whom I shared this groundswell of support.)

A diagnosis of pancreatic cancer is a death sentence. There is no cure, few treatment options, and the 5 year survival rate is less than 5%. Despite this high mortality rate, the federal government spends woefully little money on pancreatic cancer research. It’s a very painful way to die, few treatments exist, and no cures.

The National Cancer Institute’s cancer research budget was $4.824 billion in 2004, an estimated $52.7 million of which was devoted to pancreatic cancer (1% of the budget for the fourth leading cause of cancer death in men and women). Research spending per pancreatic cancer patient is $1,145, the lowest of any leading cancer.

There are things you can do to help change this!

First, learn more about the disease. Start here: and

Next, tell your friends and family about the disease, especially if they match a lot of the predisposing factors outlined in Wikipedia.

Remember that November is Pancreatic Cancer Awareness Month. Buy a purple ribbon pin to show your support:

If cancer has affected you personally, tell people about it. I’ve found the experience very fulfilling and comforting.

Finally, consider supporting awareness and research into treating this terrible disease. There are many causes out there. These are just a few:

My dear cousin left behind a very rich life, despite its shortness, wonderful memories for his friends and family (including myself), and one final, incredible gift. Brad’s final legacy was to donate his cancerous tissue to Dr. Iacobuzio-Donahue’s research department at Johns Hopkins University in the effort to help find a cure for this dreaded disease.

If you knew Brad, or have been moved by this particular case, please consider making a memorial donation directly to the work of Dr. Iacobuzio-Donahue in Brad’s honor:

“GI Medical Donation Program”
c/o Christine Iacobuzio-Donahue, MD, PhD
Dept of Pathology Johns Hopkins University
1550 Orleans Street, CRB II, Room 343
Baltimore, MD 21231
(410) 955-9132

Please include your name and address, and note that your donation is being made in memory of Bradley Van Hoosear.

Brad, thank you. You’ve inspired friends, family, and now hundreds of people online to think about pancreatic cancer, moving us one important step closer to treating, preventing and someday curing this terrible cancer.

You will be missed!

This post originally appeared on my old personal blog “Michigander in Mass,” and later on "More Than Marketing."

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