I'm happy to announce that our own Chuck Tanowitz will moderate next Wednesday's Social Media Club Boston event on "Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism," hosted by IDG and Sponsored by IDG and BusinessWire. As a passionate, engaged and opinionated follower of the profession, not to mention a former journalist, Chuck was a perfect fit for this panel.
From the front line to the local coffee shop to the courthouse, journalism faces pressure not only to remain profitable, but to remain relevant. Join this panel of journalists for an in-depth discussion of the pressures and possibilities facing the journalism profession today.
His panelists will include:
- Ed Medina (@surfermedina), Director of Multimedia Development, Boston Globe and Boston.com
- Kristin Burnham (@kmburnham), Staff Writer, CIO.com
- Tom Langford (@tom_langford), Reporter, NECN
- Adam Kaufman (@AdamMKaufman), New Media Contributor, NESN.com
Hope to see you there!
I have a few upcoming events I want to call your attention to. The first is a day-long program aimed at people who need to get their web presence in line.
"Create a Killer Web Strategy for Your Business & Launch Your Website in a Day" is taking place on Saturday, May 14, 2011 from 8:30am to 3:30pm, and I will be one of four speakers / workshop facilitators helping out. If you need to build a new site, or are not happy with the messaging, performance or traffic on your existing site, this is the program for you.
The full-day program will help you bring your business strategy to your website. We'll work with you to determine the most effective design, message, tools and channels to achieve your business goals online. I'm helping with the section on promoting your site and building your community. Hope to see you there!
In this very hands-on program, we'll translate your strategy into technical features, visual design, copy and audience acquisition channels–then start implementing. Mini-seminars alternate with open work sessions and one-on-one consulting to help you reach your goals.
What You Need: Bring your positioning statement and your laptop. Each registrant receives a hosted website that is set up and ready to be customized. If you have a website already running on a content management system (CMS), you can opt to pick up from where you are and improve its effectiveness.
What You Get: You leave with your business website online and with the practical skills needed for ongoing development. Registration includes lunch and two months of hosting and phone/email support.
Cost: $420 | Drupal.org members (10% discount) $378 | Students with valid ID (20% discount) $336
One Marina Park Drive (near S. Station and Courthouse T stops)
GPS: 55 Northern Ave., Boston, MA 02210
Chuck and I are VERY proud of what we've been able to accomplish in the year and a half that we've been together. One of our first projects was to get us smarter about our clients. To do that, we built Fresh Ground Intel: a smart combination of monitoring, competitive intelligence and content curation services.
Now, I'll tell you more about Fresh Ground Intel in a second, but what I really need to do before I go any further is to explain what MassChallenge is, why we entered it, and how you can help us. MassChallenge is billed as "the world’s largest startup competition." MassChallenge strengthens and accelerates finalists "by providing them high-quality, personalized mentorship and by connecting them to potential team members, advisors, customers and sponsors."
There are over 700 entrants competing for about 70 finalist spots. 10 percent of our overall score is based on your votes. Will you lend us a helping hand by voting for Fresh Ground Intel in MassChallenge? Here's how you do it!
- Go to http://masschallenge.org/ and either Log in or Register as an Observer/Supporter
- Go to our profile at http://bit.ly/freshvote, have a look and click on the number of stars you would like to give us. That's it, you're done, but please feel free to browse and vote for some other entrants as well.
So what is Fresh Ground Intel? In a tweet: Fresh Ground Intel delivers actionable industry insights that help organizations connect, learn and compete. It is a fusion of monitoring, competitive intelligence and content curation tools. By adding human insight and context to the monitoring and filtering process, Fresh Ground Intel can quickly add value to individuals across an organization. Our hybrid technology/services business model was designed to be scalable, yet still remain “intimate.”
Fresh Ground Intel is the cure for information overload. We monitor, filter and add industry- and organization-specific context to the torrent of data coming from traditional, online and social media sources. We work alongside existing listening tools and help marketers get the right information to the right people – whether they are inside or outside the organization. Fresh Ground Intel helps marketers get the most value out of their listening tools.
Want more information? Drop us a line!
And please don't forget to vote!
First of all, we apologize for not giving our blog readers -- all three of you at this point (hi dad!) -- the news and commentary we strived for when we launched the blog. Things have been very busy at Fresh Ground these past few months, and we've barely had time to stick our heads above water.
But now we have, and here they are, showing off the view from our new offices:
(Yes, that's the Moakley Courthouse directly behind us, Barking Crab on the left of the photo, just below Fort Point Channel, and the Boston skyline behind that. For me, I've come full circle, as my first job after coming to Boston was on Summer Street just a few blocks away. My how things have changed since then!)
We signed the agreements today on our new offices, so you will find us, through May, 2011, at:
Fresh Ground, Inc.
One Marina Park Drive, 14th Floor
Boston, MA 02210
For those of you who recognize the address, it is indeed the Mass Challenge space -- a great effort to promote technology and business innovation in the state. We're happy to play a small role in promoting what our city and state have to offer the world.
So come visit and we'll show you around. Our only challenge is to find a decent independent coffee shop somewhere nearby -- or maybe find a second use for our name...
CITIZEN GULF BOSTON
WEDNESDAY, AUGUST 25
6PM - 11PM
PRECINCT BAR, SOMERVILLE, MA
Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by providing education resources for their children.
The Boston Event
We'll be kicking things off at 6pm at the Precinct Bar in Union Square, Somerville with a reception. At 7pm, we'll enjoy presentations from one or two of our special guests, speaking about the situation and efforts in the Gulf. Raffle and LIVE music will follow -- stay tuned for more info on the band, guest speakers and raffle items. Sign up today at http://citizengulfboston.eventbrite.com/
Your $10 cover charge will get you in the door, a drink ticket for your favorite New Orleans - inspired cocktail, free food, and the opportunity to listen (to great bands), learn (from smart people) and win! Prizes will include a vacation package in Cape Cod, gift certificates and much, much more!
Go here for parking and directions: http://www.precinctbar.com/info/parking.php
Sign up now!
Become a Sponsor
Because all of the cover charge goes directly to the charity, we need your help to offset the costs of running the local event. If you would like to share a prize or otherwise help offset our costs, please drop Todd Van Hoosear an email at firstname.lastname@example.org and consider signing up for one of the sponsorship options above.
CitizenGulf Education Program for Gulf Oil Spill Families
All ticket sales and donations from CitizenGulf Day of Action events will give families living in affected areas the extra support they need to get their children off to a great start this school year and to help ease stress on families with after school support services and activities.
The most vulnerable victims of the disaster are children. As part of our response to helping fishing families, Citizen Effect and Catholic Charities of New Orleans have created an education fund that will provide assistance to families in the form of school supplies and uniforms, as well as after school programming that includes tutoring and homework assistance, enrichment classes, recreational activities, and healthy snacks.
The Nationwide Effort
CitizenGulf is a collaborative initiative between Andy Sternberg, Citizen Effect, el-studio.com, Live Your Talk, Sloane Berrent, Social Media Club, Taylor Davidson and Zoetica.
Again, please sign up now at http://citizengulfboston.eventbrite.com/ See you there!
I'm really excited to be able to share what I've learned so far about the growing space of Social CRM -- the intersection of social media and what some people are calling demand generation. Join me on Wednesday, August 18th at 2pm for "Social CRM Demystified: The Business & Customer Benefits."
Social technologies have become a new mainstay in the way we not only communicate and interact, but increasingly in how we work and form relationships with the people who matter most. With Social CRM, your business can transform and deepen the overall customer experience to improve your business performance—and more importantly, your customers’ overall satisfaction and loyalty.
Join social media pioneer Dan Bruns, Mzinga's Sr. Vice President of Advanced Technologies, and me as we explain how social CRM is changing the way companies engage and interact with their customers, prospects, fans, and even employees. We'll explore, among other things:
- What is Social CRM, and why is it relevant to your business and your customers?
- What are some of the common use cases and benefits?
- How can you get started in turning Social CRM into a reality for your organization?
SIGN UP NOW!