Category Archives: Blatant Plugs

New Year, New Site

Welcome to the brand new Fresh Ground website! We’ve been doing a lot of thinking, a lot of growing and a lot of really cool client work since we last posted to the Fresh Ground blog many, many months ago.

We’ve hired two new employees and added some really cool clients. We’ve fine-tuned our offerings, and there’s more news on that front coming! We also have a new logo, which we think reflects our vision for the future of PR, but also our roots.

Chuck and I are very proud of where we are today, but there’s so much more growth in our future. We’d love for you to grow alongside us! Whether you’re looking for a great place to work or a firm to to some great work for you, Fresh Ground is the place to go! Drop us a note!

Hyper-Everything!

I’m happy to announce that our own Chuck Tanowitz will moderate next Wednesday’s Social Media Club Boston event on “Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism,” hosted by IDG and Sponsored by IDG and BusinessWire. As a passionate, engaged and opinionated follower of the profession, not to mention a former journalist, Chuck was a perfect fit for this panel.

From the front line to the local coffee shop to the courthouse, journalism faces pressure not only to remain profitable, but to remain relevant. Join this panel of journalists for an in-depth discussion of the pressures and possibilities facing the journalism profession today.

His panelists will include:

Ed Medina (@surfermedina), Director of Multimedia Development, Boston Globe and Boston.com
Kristin Burnham (@kmburnham), Staff Writer, CIO.com
Tom Langford (@tom_langford), Reporter, NECN
Adam Kaufman (@AdamMKaufman), New Media Contributor, NESN.com

Hope to see you there!

Launch Your Website in a Day

I have a few upcoming events I want to call your attention to. The first is a day-long program aimed at people who need to get their web presence in line.

“Create a Killer Web Strategy for Your Business & Launch Your Website in a Day” is taking place on Saturday, May 14, 2011 from 8:30am to 3:30pm, and I will be one of four speakers / workshop facilitators helping out. If you need to build a new site, or are not happy with the messaging, performance or traffic on your existing site, this is the program for you.

The full-day program will help you bring your business strategy to your website. We’ll work with you to determine the most effective design, message, tools and channels to achieve your business goals online. I’m helping with the section on promoting your site and building your community. Hope to see you there!

In this very hands-on program, we’ll translate your strategy into technical features, visual design, copy and audience acquisition channels–then start implementing. Mini-seminars alternate with open work sessions and one-on-one consulting to help you reach your goals.

What You Need: Bring your positioning statement and your laptop. Each registrant receives a hosted website that is set up and ready to be customized. If you have a website already running on a content management system (CMS), you can opt to pick up from where you are and improve its effectiveness.

What You Get: You leave with your business website online and with the practical skills needed for ongoing development. Registration includes lunch and two months of hosting and phone/email support.

Cost: $420 | Drupal.org members (10% discount) $378 | Students with valid ID (20% discount) $336

Location:
One Marina Park Drive (near S. Station and Courthouse T stops)
GPS: 55 Northern Ave., Boston, MA 02210

Please Vote for Fresh Ground Intel

Chuck and I are VERY proud of what we’ve been able to accomplish in the year and a half that we’ve been together. One of our first projects was to get us smarter about our clients. To do that, we built Fresh Ground Intel: a smart combination of monitoring, competitive intelligence and content curation services.

Now, I’ll tell you more about Fresh Ground Intel in a second, but what I really need to do before I go any further is to explain what MassChallenge is, why we entered it, and how you can help us. MassChallenge is billed as “the world’s largest startup competition.” MassChallenge strengthens and accelerates finalists “by providing them high-quality, personalized mentorship and by connecting them to potential team members, advisors, customers and sponsors.”

There are over 700 entrants competing for about 70 finalist spots. 10 percent of our overall score is based on your votes. Will you lend us a helping hand by voting for Fresh Ground Intel in MassChallenge? Here’s how you do it!

Go to http://masschallenge.org/ and either Log in or Register as an Observer/Supporter
Go to our profile at http://bit.ly/freshvote, have a look and click on the number of stars you would like to give us. That’s it, you’re done, but please feel free to browse and vote for some other entrants as well.

So what is Fresh Ground Intel? In a tweet: Fresh Ground Intel delivers actionable industry insights that help organizations connect, learn and compete. It is a fusion of monitoring, competitive intelligence and content curation tools. By adding human insight and context to the monitoring and filtering process, Fresh Ground Intel can quickly add value to individuals across an organization. Our hybrid technology/services business model was designed to be scalable, yet still remain “intimate.”

Fresh Ground Intel is the cure for information overload. We monitor, filter and add industry- and organization-specific context to the torrent of data coming from traditional, online and social media sources. We work alongside existing listening tools and help marketers get the right information to the right people – whether they are inside or outside the organization. Fresh Ground Intel helps marketers get the most value out of their listening tools.

Want more information? Drop us a line!

And please don’t forget to vote!

Our New View

First of all, we apologize for not giving our blog readers — all three of you at this point (hi dad!) — the news and commentary we strived for when we launched the blog. Things have been very busy at Fresh Ground these past few months, and we’ve barely had time to stick our heads above water.

But now we have, and here they are, showing off the view from our new offices:

(Yes, that’s the Moakley Courthouse directly behind us, Barking Crab on the left of the photo, just below Fort Point Channel, and the Boston skyline behind that. For me, I’ve come full circle, as my first job after coming to Boston was on Summer Street just a few blocks away. My how things have changed since then!)

We signed the agreements today on our new offices, so you will find us, through May, 2011, at:

Fresh Ground, Inc.
One Marina Park Drive, 14th Floor
Boston, MA 02210

For those of you who recognize the address, it is indeed the Mass Challenge space — a great effort to promote technology and business innovation in the state. We’re happy to play a small role in promoting what our city and state have to offer the world.

So come visit and we’ll show you around. Our only challenge is to find a decent independent coffee shop somewhere nearby — or maybe find a second use for our name…