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Hyper-Everything!

I'm happy to announce that our own Chuck Tanowitz will moderate next Wednesday's Social Media Club Boston event on "Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism," hosted by IDG and Sponsored by IDG and BusinessWire. As a passionate, engaged and opinionated follower of the profession, not to mention a former journalist, Chuck was a perfect fit for this panel.

From the front line to the local coffee shop to the courthouse, journalism faces pressure not only to remain profitable, but to remain relevant. Join this panel of journalists for an in-depth discussion of the pressures and possibilities facing the journalism profession today.

His panelists will include:

  • Ed Medina (@surfermedina), Director of Multimedia Development, Boston Globe and Boston.com
  • Kristin Burnham (@kmburnham), Staff Writer, CIO.com
  • Tom Langford (@tom_langford), Reporter, NECN
  • Adam Kaufman (@AdamMKaufman), New Media Contributor, NESN.com

Hope to see you there!

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Launch Your Website in a Day

I have a few upcoming events I want to call your attention to. The first is a day-long program aimed at people who need to get their web presence in line.

"Create a Killer Web Strategy for Your Business & Launch Your Website in a Day" is taking place on Saturday, May 14, 2011 from 8:30am to 3:30pm, and I will be one of four speakers / workshop facilitators helping out. If you need to build a new site, or are not happy with the messaging, performance or traffic on your existing site, this is the program for you.

The full-day program will help you bring your business strategy to your website. We'll work with you to determine the most effective design, message, tools and channels to achieve your business goals online. I'm helping with the section on promoting your site and building your community. Hope to see you there!

In this very hands-on program, we'll translate your strategy into technical features, visual design, copy and audience acquisition channels–then start implementing. Mini-seminars alternate with open work sessions and one-on-one consulting to help you reach your goals.

What You Need: Bring your positioning statement and your laptop. Each registrant receives a hosted website that is set up and ready to be customized. If you have a website already running on a content management system (CMS), you can opt to pick up from where you are and improve its effectiveness.

What You Get: You leave with your business website online and with the practical skills needed for ongoing development. Registration includes lunch and two months of hosting and phone/email support.

Cost: $420 | Drupal.org members (10% discount) $378 | Students with valid ID (20% discount) $336

Location:
One Marina Park Drive (near S. Station and Courthouse T stops)
GPS: 55 Northern Ave., Boston, MA 02210

REGISTER NOW

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Please Vote for Fresh Ground Intel

Chuck and I are VERY proud of what we've been able to accomplish in the year and a half that we've been together. One of our first projects was to get us smarter about our clients. To do that, we built Fresh Ground Intel: a smart combination of monitoring, competitive intelligence and content curation services.

Now, I'll tell you more about Fresh Ground Intel in a second, but what I really need to do before I go any further is to explain what MassChallenge is, why we entered it, and how you can help us. MassChallenge is billed as "the world’s largest startup competition." MassChallenge strengthens and accelerates finalists "by providing them high-quality, personalized mentorship and by connecting them to potential team members, advisors, customers and sponsors."

There are over 700 entrants competing for about 70 finalist spots. 10 percent of our overall score is based on your votes. Will you lend us a helping hand by voting for Fresh Ground Intel in MassChallenge? Here's how you do it!

  1. Go to http://masschallenge.org/ and either Log in or Register as an Observer/Supporter
  2. Go to our profile at http://bit.ly/freshvote, have a look and click on the number of stars you would like to give us. That's it, you're done, but please feel free to browse and vote for some other entrants as well.

So what is Fresh Ground Intel? In a tweet: Fresh Ground Intel delivers actionable industry insights that help organizations connect, learn and compete. It is a fusion of monitoring, competitive intelligence and content curation tools. By adding human insight and context to the monitoring and filtering process, Fresh Ground Intel can quickly add value to individuals across an organization. Our hybrid technology/services business model was designed to be scalable, yet still remain “intimate.”

Fresh Ground Intel is the cure for information overload. We monitor, filter and add industry- and organization-specific context to the torrent of data coming from traditional, online and social media sources. We work alongside existing listening tools and help marketers get the right information to the right people – whether they are inside or outside the organization. Fresh Ground Intel helps marketers get the most value out of their listening tools.

Want more information? Drop us a line!

And please don't forget to vote!

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Our New View

First of all, we apologize for not giving our blog readers -- all three of you at this point (hi dad!) -- the news and commentary we strived for when we launched the blog. Things have been very busy at Fresh Ground these past few months, and we've barely had time to stick our heads above water.

But now we have, and here they are, showing off the view from our new offices:

Our New Office View!

(Yes, that's the Moakley Courthouse directly behind us, Barking Crab on the left of the photo, just below Fort Point Channel, and the Boston skyline behind that. For me, I've come full circle, as my first job after coming to Boston was on Summer Street just a few blocks away. My how things have changed since then!)

We signed the agreements today on our new offices, so you will find us, through May, 2011, at:

Fresh Ground, Inc.
One Marina Park Drive, 14th Floor
Boston, MA 02210

Fresh Ground, One Marina Park Drive, Boston, MA

For those of you who recognize the address, it is indeed the Mass Challenge space -- a great effort to promote technology and business innovation in the state. We're happy to play a small role in promoting what our city and state have to offer the world.

So come visit and we'll show you around. Our only challenge is to find a decent independent coffee shop somewhere nearby -- or maybe find a second use for our name...

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Please help support Gulf Coast families in need

CITIZEN GULF BOSTON
WEDNESDAY, AUGUST 25
6PM - 11PM
PRECINCT BAR, SOMERVILLE, MA

Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by providing education resources for their children.

The Boston Event

We'll be kicking things off at 6pm at the Precinct Bar in Union Square, Somerville with a reception. At 7pm, we'll enjoy presentations from one or two of our special guests, speaking about the situation and efforts in the Gulf. Raffle and LIVE music will follow -- stay tuned for more info on the band, guest speakers and raffle items. Sign up today at http://citizengulfboston.eventbrite.com/

Your $10 cover charge will get you in the door, a drink ticket for your favorite New Orleans - inspired cocktail, free food, and the opportunity to listen (to great bands), learn (from smart people) and win! Prizes will include a vacation package in Cape Cod, gift certificates and much, much more!

Go here for parking and directions: http://www.precinctbar.com/info/parking.php

Sign up now!

Become a Sponsor

Because all of the cover charge goes directly to the charity, we need your help to offset the costs of running the local event. If you would like to share a prize or otherwise help offset our costs, please drop Todd Van Hoosear an email at vanhoosear+citizengulf@gmail.com and consider signing up for one of the sponsorship options above.

CitizenGulf Education Program for Gulf Oil Spill Families

All ticket sales and donations from CitizenGulf Day of Action events will give families living in affected areas the extra support they need to get their children off to a great start this school year and to help ease stress on families with after school support services and activities.

The most vulnerable victims of the disaster are children. As part of our response to helping fishing families, Citizen Effect and Catholic Charities of New Orleans have created an education fund that will provide assistance to families in the form of school supplies and uniforms, as well as after school programming that includes tutoring and homework assistance, enrichment classes, recreational activities, and healthy snacks.

The Nationwide Effort

CitizenGulf is a collaborative initiative between Andy Sternberg, Citizen Effect, el-studio.com, Live Your Talk, Sloane Berrent, Social Media Club, Taylor Davidson and Zoetica.

Again, please sign up now at http://citizengulfboston.eventbrite.com/ See you there!

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Join me for "Social CRM Demystified" on Aug. 18th

I'm really excited to be able to share what I've learned so far about the growing space of Social CRM -- the intersection of social media and what some people are calling demand generation. Join me on Wednesday, August 18th at 2pm for "Social CRM Demystified: The Business & Customer Benefits."

Social technologies have become a new mainstay in the way we not only communicate and interact, but increasingly in how we work and form relationships with the people who matter most. With Social CRM, your business can transform and deepen the overall customer experience to improve your business performance—and more importantly, your customers’ overall satisfaction and loyalty.

Join social media pioneer Dan Bruns, Mzinga's Sr. Vice President of Advanced Technologies, and me as we explain how social CRM is changing the way companies engage and interact with their customers, prospects, fans, and even employees. We'll explore, among other things:

  • What is Social CRM, and why is it relevant to your business and your customers?
  • What are some of the common use cases and benefits?
  • How can you get started in turning Social CRM into a reality for your organization?


SIGN UP NOW!

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Stephen Baker on Life, Journalism, Numbers and His New Book

Thanks to event sponsor and, I'm happy to disclose, Fresh Ground client Netezza, members of the Boston Social Media Club were fortunate to be able to enjoy an intimate evening with author and former BusinessWeek Senior Editor Stephen Baker. Steve's most recent book, The Numerati, looks "at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed." He was invited to present a keynote at the company's Enzee Universe 2010 User Conference, and was gracious enough to take time out of his schedule to meet with the group and share his thoughts on life, journalism, numbers and the new book, expected out next year. You can listen to his session (just under a half hour) below.

I'm also pleased to announce that we'll have an exclusive interview with Steve for next week's Fresh Ground Podcast. (We did not include this interview in our podcast feed this week -- stay tuned for a great interview with a creative young PR pro in this week's podcast episode.)

Listen Now:

Update 23 June 2010: Tim Allik captured some video of Steve talking specifically about his BusinessWeek experience. You can read Tim's thoughts on the Tech PR Gems blog, and have a look at the video below:

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Vote for the Fresh Ground Blog!

We need your help. The Fresh Ground blog has been nominated as one of the Best Up-and-Coming blogs in the PR world and we need your help to win. Voting started today, Wednesday, and continues through Tuesday, June 22. If you've found this blog interesting and useful over the past couple of months, please link over to Communications Conversations and drop in a vote for us. We'd really appreciate the help.

Of course, you may also want to sign up for our newsletter!

If, however, you think we could be a bit better in some areas, just let us know! You can leave a comment or drop us an email at info (at) itsfreshground (dot) com. That address gets to both of us at once.

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A Good Newsletter, A GREAT Cause

I am very pleased to announce the Fresh Ground Newsletter -- which will arrive in your inbox no more than twice monthly, but only if you sign up for it below or on our Newsletter page. Want to get highlights of our best content in your inbox? While all the content we produce is good, we'll share only the great content with you in the newsletter. The newsletter will highlight our thinking on the trends and issues facing the converging worlds of marketing, public relations, media and technology. We'll also highlight some of the really creative work we're doing for our clients, which includes supporting a neat and very last-minute goal for one of our clients.

SocialWish has just launched in a semi-private beta (you can sign up for it by creating a wish at www.socialwish.com), and yesterday they entered a contest that ends at midnight tonight (crazy, ain't it?). Here's the deal, if we all chip in to get SocialWish across the finish line in first place, they'll donate $5,000 of the prize money to the Make-A-Wish Foundation! In order to make this happen, you need to act before midnight tonight (Monday, June 14th, 2010).

Here's what you need to do:

  1. Visit the SocialWish contest entry page.
  2. Click "VOTE for this entry"
  3. Register for the contest
  4. Check your email, click the confirmation link then, just to be sure, go back to the SocialWish contest entry page and click that VOTE button one last time.

You can read more about what SocialWish is trying to do on their blog.

Oh, and don't forget to sign up for the Fresh Ground Newsletter:


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Join Me at NewComm Forum April 20-23

Speaking of events, I'll be heading out to the San Francisco area in a few weeks to speak at the NewComm Forum, which takes place in San Mateo, CA from April 20-23. I want to take a quick opportunity to invite you to join me there! So please join me at the premier conference for unlocking the power of social media for business.

Take advantage of some special discounts!

Come for the entire conference or just for a day for as little as $395!

NewComm Forum will feature a who’s who of social media experts and practitioners from leading companies presenting 40 sessions in five comprehensive tracks including:

  • Online Communications & Communities
  • Social CRM
  • Markets are Conversations: From Theory to Practice
  • Understanding the New Media Landscape
  • NewComm Essentials

Keynoters include:

  • Jackie Huba, online marketing expert and author
  • Dave Carroll, singer/songwriter, "United Breaks Guitars"
  • Scott Monty, Ford
  • Jack Holt, US Dept. of Defense
  • Tim Westergren, Pandora
  • Neville Hobson, WeissComm

Choose from a variety of intensive ½-day and full-day workshops on Tuesday, April 20th. See details at: http://www.newcommforum.com/Social-Media-Workshops. Use discount code NCFW100 to save $100 on a pre-conference workshop. Get a 1/2-day of education for just $195!

And, wrap up your Forum experience on Friday, April 23rd in our special one-on-one workshop with conference faculty and SNCR Fellows - included in your conference fee. It's like getting a half-day of expert consulting FREE! See more details at: http://www.newcommforum.com/Social-Media-Strategy

Or, just join us for one day on Wednesday, April 21st:

The NewComm Forum 2010 One-day Pass Includes:

  • Full Access Pass for Wednesday, April 21st
  • 3 Keynote Sessions: Jackie Huba, online marketing expert and author; Dave Carroll, singer/songwriter, “United Breaks Guitars” and Tim Westergren, founder, chief strategist, Pandora
  • Access to all conference sessions – choose from 16 breakout sessions in five tracks. Featured presenters include: Shel Holtz, Jen McClure, Paul Chaney, Eric Schwartzman, Francois Gossieaux, Brian Solis, Katie Paine, Dharmesh Shah, Beth Kanter, Kami Huyse and more!
  • Networking Activities and Food & Beverage Events: Breakfast, Luncheon featuring Dave Carroll of “United Breaks Guitars” & Cocktail Reception

Register now and use code NCF1D to attend for one day for just $395.

Register for the full conference with discount code NCF300 and save $300 off your registration fee.

I hope you’ll join me for NewComm Forum, the premier conference for unlocking the power of social media!

Finally, I have a few special Speaker Discount Codes left that I can offer that will get you $500 off your registration fee! just DM or @ me at @vanhoosear or email me at


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