At Fresh Ground we focus on developing PR and marketing programs that engage your core communities and catch the ear of the influencers in order to meet your business goals--whether that's driving sales, developing partnerships or just increasing awareness.
Traditional PR firms focus on gaining coverage, but many companies don’t have a need for sustained, long-term “coverage.” In fact, their core audiences have moved to social media, finding information on forums such as LinkedIn Answers, Twitter or through broader sites like Facebook. They even attend regular events like Mobile Monday or ad-hoc local Tweetups.
We focus on developing long-term relationships with our clients to help them:
- Build long-term strategies designed to establishes lasting relationships with their core audiences;
- Create content and manage conversations that engage those audiences directly; and
- Reach industry influencers through media relations, analyst relations and blogger relations.