Please Vote for Fresh Ground Intel

Chuck and I are VERY proud of what we've been able to accomplish in the year and a half that we've been together. One of our first projects was to get us smarter about our clients. To do that, we built Fresh Ground Intel: a smart combination of monitoring, competitive intelligence and content curation services.

Now, I'll tell you more about Fresh Ground Intel in a second, but what I really need to do before I go any further is to explain what MassChallenge is, why we entered it, and how you can help us. MassChallenge is billed as "the world’s largest startup competition." MassChallenge strengthens and accelerates finalists "by providing them high-quality, personalized mentorship and by connecting them to potential team members, advisors, customers and sponsors."

There are over 700 entrants competing for about 70 finalist spots. 10 percent of our overall score is based on your votes. Will you lend us a helping hand by voting for Fresh Ground Intel in MassChallenge? Here's how you do it!

  1. Go to and either Log in or Register as an Observer/Supporter
  2. Go to our profile at, have a look and click on the number of stars you would like to give us. That's it, you're done, but please feel free to browse and vote for some other entrants as well.

So what is Fresh Ground Intel? In a tweet: Fresh Ground Intel delivers actionable industry insights that help organizations connect, learn and compete. It is a fusion of monitoring, competitive intelligence and content curation tools. By adding human insight and context to the monitoring and filtering process, Fresh Ground Intel can quickly add value to individuals across an organization. Our hybrid technology/services business model was designed to be scalable, yet still remain “intimate.”

Fresh Ground Intel is the cure for information overload. We monitor, filter and add industry- and organization-specific context to the torrent of data coming from traditional, online and social media sources. We work alongside existing listening tools and help marketers get the right information to the right people – whether they are inside or outside the organization. Fresh Ground Intel helps marketers get the most value out of their listening tools.

Want more information? Drop us a line!

And please don't forget to vote!


One Client, Two Big Walks

I promised a lot of updates in our last post, and I'd like to start with a couple events that are coming up quickly.

We've been working with HMEA for more than a year now. They have two very big walks coming up, and we hope you can help support either of both of them!

Community Walk for Autism Awareness
Over 2,000 people come together each year to support the Autism Resource Center of Central Massachusetts, because everyone understands how the Center can change lives. Their annual 5k walk is this weekend, and if you can't join them for the walk, could you chip in a few dollars to help get them a little closer to their goal? The Center supports families who are living with autism right now, by giving them support right in their own communities, and connecting them with others who share their experiences. Every penny raised stays in Central Massachusetts; they don't send donations to a larger organization, for research or to fund national programs!


The 10th Annual Independence 5K Walk, Run, Roll & Stroll in The Park
The second event we want to promote is the 10th Annual Independence 5K. Here's a recent press release that explains a bit more about the agency and this great event:

Gene Lavanchy, Fox 25 morning News anchor, and New England Patriot Steve Nelson will host the 10th Annual HMEA Independence 5K Walk Run Roll & Stroll on May 22 at EMC, 50 Constitution Blvd, in the Franklin Industrial Park.

The event also celebrates HMEA’s 50th anniversary as a human services agency providing support for 2,600 children and adults with disabilities such as autism, Down syndrome, cerebral palsy and intellectual and physical challenges. Coverage of this main event includes pre-, during and post-event publicity, including web presence, social media, live radio broadcast from WMRC Radio reaching more than 20 towns throughout central and southeastern Massachusetts, plus regional newspapers.

Specific sponsoring companies receive free tee shirts, plus name recognition on all banners and tee shirts and in all press releases distributed throughout Massachusetts and Rhode Island. In addition, HMEA offers each major sponsor the opportunity to address the crowd on the winners' platform at the end of the race.

Will you help us support this event?



Quiet But Busy

Friday at the office.  Take 2Well, folks, on behalf of both Chuck and myself I have to apologize for letting the blog go dry. I can guarantee you we haven't been kicking back like this guy. We've been really busy, bringing new clients on board, building out our Fresh Ground Intel offering, preparing our MassChallenge application and servicing our existing clients. Plus, we have a few other things going on. So over the next few days, I'll be posting updates here on each of these topics. Thanks for your patience -- lots of good things happening here at Fresh Ground, so please stay tuned!

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