Influence: The Big Picture

A client called B.S. on me today. I was asked to judge the potential influence of a blogger and twitterer who had posted a detailed response to some claims that my client had made about his company’s product. I came back with an answer which was informed not by our usual in-depth analysis, but by […]

Facebook Places: the Good, the Bad and the Ugly

Unless you live under a rock (or are part of the ever decreasing part of the American population not on Facebook) you have probably heard the news about Facebook Places. On the surface, Facebook places is the social-behemoth’s attempt to take over the growing market being pioneered by companies like Gowalla, Foursquare and SCVNGR*. The […]

Updating Mad Men: The Focus Group

This week Mad Men featured a staple of the media world: the focus group. Whether it’s a telephone survey, like the call I received from Nielsen this weekend, or grabbing a group of people off the street, the focus group is a key part of any media outreach campaign. Before understanding the messaging and positioning […]

1 Billion Pounds of E-Waste

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Does your basement look like a high-tech salvage shop? The US Environmental Protection Agency (EPA) estimates that as much as three-quarters of the computers sold in the US are piled in garages and closets.

Please help support Gulf Coast families in need

CITIZEN GULF BOSTON WEDNESDAY, AUGUST 25 6PM – 11PM PRECINCT BAR, SOMERVILLE, MA Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find […]

Join me for "Social CRM Demystified" on Aug. 18th

I’m really excited to be able to share what I’ve learned so far about the growing space of Social CRM — the intersection of social media and what some people are calling demand generation. Join me on Wednesday, August 18th at 2pm for “Social CRM Demystified: The Business & Customer Benefits.” Social technologies have become […]

Updating Mad Men: Pond's Cold Cream

This week the Mad Men crew got a present just in time for the Christmas episode: Pond’s Cold Cream. One of the old characters returned, having just left one of the big agencies in town he showed up at the doorstep of Sterling Cooper Draper Pryce holding a chance to win the business of Pond’s […]

A Little Optimizing Goes a Long Way

What’s the point of having a great idea or product if it doesn’t reach the right people? Recently, I had the opportunity to sit in on a Search Engine Optimization (SEO) for Your Press Release Webinar…

Hitting a Moving Target

At HB, we find more and more of our work to include an interactive or web-based element. Because of this, we need to remain current with the ever-changing web landscape, one that constantly offers new technologies, enhancements, tools, and standards…