The iPhone 4: PR Problem or Feature?

When my iPhone 3GS drops a call I blame AT&T. It never occurred to me to blame Apple. Why would I? They designed a beautiful device that does so much more than make calls! Though, the Wall Street Journal suggests that I should, in fact, blame Apple. An article today notes that Apple not only knew about the iPhone 4.0 antenna issues, but also knew that it had issues with the antenna in earlier phones, including the 3GS.

In a piece on Digits, Jennifer Valentino-DeVries lists 5 things Apple should do today to make amends with its customers, including apologize and offer both temporary and permanent fixes.

But all this assumes that the antenna issue is an actual problem.

"But Chuck," you say. "How is this not a problem? Of course it's a problem!"

Well, it sort of is, but it sort of isn't. An iPhone 4.0 user said to me, after reading my last post, that the antenna issue is well overblown. Then he added "and the battery life is incredible!" The sarcastic side of me thinks "if you can't make calls that battery will probably last forever."

But the point is, he's willing to overlook the antenna so he can use the other features of the phone, provided it offers a lot more. And we all know how great Steve Jobs is at offering "one more thing."

That's sort of what's behind the blog post by Antonio Rodriguez, in which he points out that the antenna's internal design allows for a symmetry that will come into play later, possibly in the form of an active secondary touch surface on the back of the phone.

So is this a design flaw or a feature? We'll find out more today.

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1 comment to The iPhone 4: PR Problem or Feature?

  • “Steve Jobs, expressing displeasure with the critical coverage of the phone’s reception problems” Maybe if Apple acknowleged our concerns sooner the media storm wouldn’t have gotten so ovewhelming. I think Apple thought if they ignored the problem it would go away. Its obvious that Apple is well on its way to become the company they once avoided being like.