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The Importance of Measurement

The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen.

The video from last week's great panel is up, thanks to Brilliant Video (see below)!

Christopher S. Penn's slides, and more video content, is available at the Blue Sky Factory website.

There's a great write-up of the event on Janet Gershen-Siegel's blog.

SMC Boston 4/29/2010 Measuring Social Success (Big & Small) from Brilliant Video Productions on Vimeo.

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