Becoming a True Social Organization: What Phase are You?

Most companies look at Social Media only as a marketing concept. That makes sense, it touches quite a bit of the marketing function such as driving web traffic, engaging and educating prospects, building sales leads, etc. Anyone who watches social media trends knows that it’s moving deeper into the organizations, everywhere from HR to customer […]

Where does inspiration come from?

rl-bugatti

“Cars have always been a source of design inspiration for me. The cars I collect have a message of timeless beauty.”

Manish Mehta on the Social Grid, Shiny Objects & Three Mile Island: Fresh Ground #16

Manish Mehta is Vice President, Global Online for Dell Online, where he heads up strategy, social media, community and search worldwide. As one of the founders of Dell.com, he has been a key player in Dell’s evolution. This is the second excerpt from Manish’s keynote at last month’s NewComm Forum, in which he draws parallels […]

Foursquare: And the Big Monetization Idea is…. Coupons!

Today Starbucks and Foursquare announced that he mayor’s of the local Starbucks will get a discount on any Frappucino. Starbucks had previously worked with Foursquare to create a “Barista” badge for people who checked into multiple Starbucks stores. All of this is interesting, but really it’s just coupons. When a Mayor checks into their local […]

What's Your Social Salary Ceiling?

Duck your head, you may be close to hitting your social salary ceiling. I hit mine last year. I think my wife hit hers this year. What do I mean by this? It’s the point at which what you know becomes less important than who you know when it comes to getting your next job […]

What I Learned From the Marines

I had the great pleasure last week of being invited, along with some other local media and social media mavens, to get a ride in an MV-22 Osprey, the Marine Corps‘ VTOL transport aircraft. The reason? Marine Week Boston 2010. What I expected was a highly choreographed, “by the book” process with very little flexibility […]

Listening with your Mouth

My son talks a LOT. We joke that his mouth has always been an exit: spitting up as  baby, drooling and then talking, talking, talking talking. We keep telling him that he has 2 eyes, 2 ears, 2 nostrils but only one mouth. More information should come in than goes out. He doesn’t like to […]

Google Moves the Earth

The earth moved under the feet of the PR industry earlier this month when Google did something simple: it distributed its own earnings announcement. It didn’t rely on one of the paid channels such as Businesswire, PR Newswire or Marketwire (among others). To the untrained eye this seems rather simple. Companies put out content all […]

Manish Mehta on the Nuclear Option: Fresh Ground #15

A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of Dell.com […]

The Importance of Measurement

The Boston Social Media Club had a great event on Thursday on the importance of measurement for both small and large companies. I encourage you to have a look and listen. The video from last week’s great panel is up, thanks to Brilliant Video (see below)! Christopher S. Penn’s slides, and more video content, is […]