A little less that two weeks ago, I had the pleasure of moderating a panel on how big and small sized companies made the culture shift necessary to realize success in the world of the truly social company. The panelists were Andrew Sinkov of Evernote, and Manish Mehta, one of the original founders of Dell.com and VP of social media and community there.
Due to the #ashtag incident, the original keynoter, Neville Hobson, was unable to attend the event, and Manish was asked to step up and present, which he did. His story, in which he draws parallels between the rise of social media and the rise of nuclear power, was provocative and thoughtful, and we’re including an excerpt of it as this week’s Fresh Ground podcast. You can catch the full audio on the Fresh Ground blog.
The keynote will also be featured in an upcoming For Immediate Release Sessions & Speakers episode.
So here are some excerpts from the first part of Manish’s presentation on measuring social media and business value: