Renee Hopkins on Innovation: Fresh Ground #9

Renee Hopkins is the editor of Strategy & Innovation and the lead editor of Innosight’s InnoBlog. She sat down with Todd Van Hoosear to discuss a challenge facing many organizations: how do you create a business culture that both encourages and captures innovation? Creative thinking, which is one of the essential components of innovation, does not like to be constrained by business processes. Renee helps us tackle how you can reconcile these two very different dynamics and build a structure for capitalizing on innovation.

Some of the more interesting excerpts:

“Innovation is something new that’s been created … that is providing some value…. It’s not just a dream, there’s something active about it.”

“I’m probably one of the few people who can say that a blog actually directly brought them to a job…. The blog sealed the deal, otherwise I would’ve been nobody to them.”

“We help companies grow by helping them understand how they can make innovation repeatable.”

“Innovation starts with … solving a job that the customer has to get done.”

“We don’t want to come out of the box. That’s such a nasty cliche, but what you really want to do is clearly define the box, and then ideate your butt off all the way inside that box so that you’re coming up with ideas very deeply in this space….”

“It’s not the technology that disrupts, it’s the business model.”

About the Fresh Ground Podcast: Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations.

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Our opening music is "D.I.Y." by A Band Called Quinn from the album "Sun Moon Stars" and is available from Music Alley, the Podsafe Music Network.

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