Social and Search

Last week I was invited back to a panel at the ninth “Marketing to the High-End Bride” event, held at the newly-opened W Hotel in Boston — you can hear the audio and see some photos on the WeddingProf site. At the event, I finally got to meet Scott Smigler of Exclusive Concepts. I really […]

Steve Wildstrom on the New Journalism: Fresh Ground #10

Steve Wildstrom wrote BusinessWeek’s “Technology & You” column from its creation in 1994 until BusinessWeek’s acquisition by Bloomberg in December, 2009. Fresh Ground Principal Chuck Tanowitz caught up with him at DEMO Spring 2010 where they discussed his current projects and thoughts on the future of journalism (not to mention a few business models that […]

DEMO Debrief

I spoke with Chip Griffin today, giving him a recap of my DEMO experience, including some of the highlights from the event. You can listen to my recap on Chip’s Pardon the Disruption blog. While we were there, Chuck had a chance to catch up with Steve Wildstrom. We’ll post that podcast interview later today.

Renter? Landlord? Just Want an iPad? (A Fresh Ground Client)

Another one of the fun projects we’re working on is helping launch Rentometer Pro, which offers a one-stop resource for landlords to better advertise, manage and maintain their properties in one, easy-to-use online site. To support the launch, we’ve organized a “Tweepstakes.” Find out if you’re paying too much for rent or charging too little […]

What's Your SocialWish? (A Fresh Ground Client)

Our apologies for letting the blog and podcast slip a bit lately. I promise you there’s some great stuff coming from us in both camps. Chuck and I have been hard at work ramping up four programs, not to mention trying to keep the momentum going for LaunchCamp as our plans to take it on […]

Chatroulette's Prospects

I admit, I’m a skeptic. While I think chatroulette is brilliant in its simplicity, very much like Google was when it came out, the similarities stop there. I’m a big believer in serendipity, but the media buzz around it — including the recent Ben Folds story — has to taper off. Will the chatroulette guy […]

IABC – Yankee Chapter – Worth the time and cost!

I had the pleasure of participating in an IABC Yankee Chapter event this week. I have been to several IABC events, and each time have met talented communications professionals who bring great acumen and experience to communication challenges. These have ranged from experts at other agencies to internal communications folks at some of the area’s […]

Scientology, Journalism and Money in a New Media World

The age of new media means that anyone can publish. That much we know. But the full implications of this switch are just becoming clear. Take the situation in Tampa Bay, Florida, in which the St. Petersburg Times has a long history of investigative stories about the locally-based Church of Scientology. From a traditional journalistic […]

What We've Learned So Far

This video, shot at the last Inbound Marketing Summit, touches on a number of important reminders and, I think, nicely sums up in a minute-and-a-half the last year or so of thought on social media: It’s all about content. Katie Paine answers the perennial chicken and egg question of which comes first — or rather, […]

Renee Hopkins on Innovation: Fresh Ground #9

Renee Hopkins is the editor of Strategy & Innovation and the lead editor of Innosight’s InnoBlog. She sat down with Todd Van Hoosear to discuss a challenge facing many organizations: how do you create a business culture that both encourages and captures innovation? Creative thinking, which is one of the essential components of innovation, does […]