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My Simple Advice to Protect Your Twitter Reputation

Okay, this is wrong on so many levels: another hacked Twitter account.

Since the Twitter spam seems to be getting out of control, here are a few basic rules:

Don’t have a s***ty password.
Change your password occasionally.
Don’t click on suspicious links.
Don’t enter your password after clicking a link.
No, it WASN’T you.
No, he’s NOT 24, female OR horny.
No, [...]

We’re Incorporated!

Fresh Ground Communications is now officially Fresh Ground, Inc. Yes, we’re incorporated (but we’ll keep the same logo for the time being)! Same great team, same great services (with more coming soon), but now we have room to grow even more!

If you’re currently doing business with us, you’ll get a note shortly with the details. [...]

Cindy Meltzer on the Community Manager: Fresh Ground #8

Cindy Meltzer is the Community Manager at Isis Maternity, where she helped the company dive into social media. Chuck and Cindy met up a few days after LaunchCamp Boston 2010, and right after she changed her title, to chat about her new role and the company’s move into social media. Cindy essentially credits Mike Troiano, [...]

Eroding the Trust One Flake at a Time

My previous life found me in the news rooms and control rooms of various Boston TV stations producing the days’ news. And yes, I produced the occasional snow show.

Snow shows don’t exist much anymore, but back then when a big storm came to town we’d do “wall-to-wall coverage” of this snow event. We’d put reporters [...]

LaunchCamp Event Video

Please find below the video from last Thursday’s LaunchCamp Boston 2010. We’ll collect all the slides from speakers and post them shortly.

After some introductory remarks, John Wall of Marketing Over Coffee fame kicked things off by sharing his insight on the Three Factors of Startup Success:

After John’s presentation, we shared some popular YouTube videos with [...]

LaunchCamp Thoughts and Thanks

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LaunchCamp Boston 2010, the first in a series of events focused on connecting entrepreneurs and “intrapreneurs” with the folks who can help them launch their new brand or service, is over, and Chuck and I are exhausted but very pleased with the results.
// Get the Flickr Tag Slideshow widget and [...]

Livestreaming LaunchCamp

LaunchCamp 2010 Boston is happening now. If you’re reading this, you’re probably not there (unless you’re a tech-savvy well-connected mobile-Maistro stalker). Well, this is the next best thing: We’re going to be livestreaming the event as much as possible. You can see live video, chat and Twitter feeds at http://itsfreshground.com/launchcamp/livestream/. Things kick off at 8am [...]

Launching LaunchCamp

We’re now just hours from the start of LaunchCamp Boston, an event designed to help entrepreneurs better understand how to navigate the marketing world to get from idea to launch.

The genesis of LaunchCamp came in October 2009, shortly after WebInno 23. At that event a number of journalists sat on a panel discussing how entrepreneurs [...]

Howard Berkenblit on PR and Private Equity: Fresh Ground #7

Howard E. Berkenblit is a partner in the Corporate Department of Sullivan & Worcester LLP’s Boston office and a co-leader of the firm’s Securities and Corporate Finance practice group. He specializes in counseling both public and private companies involved in equity and debt financings and ongoing corporate governance and disclosure matters.

In episode 7 of the [...]

Lineup for Thursday's LaunchCamp and SMB

Here is the near-final lineup for Thursday’s LaunchCamp event:

Social Media Breakfast Bootcamp

Thursday, February 4, 2010
8:00AM – 11:30AM
Microsoft NERD Center

The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon [...]