In episode 3 of the Fresh Ground Podcast, Chuck Tanowitz talks with Eunice Feller, owner of Bread and Chocolate Bakery in Newton, Mass. Eunice founded Bread and Chocolate three years ago and has since gained a loyal following of locals. She’s not just attracting neighborhood attention, however: she’s also been named to the coveted Best [...]
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Welcome back to the Fresh Ground Podcast. Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations. In today’s episode #2, Chuck Tanowitz, principal at [...] A former client of mine was bought recently. Great news for them as they all worked hard and earned the buyout. I’m sure the company buying them knows that they picked up a great technology and a smart team. But when I read the release I almost did a spit-take of my coffee–and what a waste [...] [FRESH GROUND NEWS] Chuck and I are pleased to announce the first of a series of new workshops and training offerings for businesses and organizations looking to become more social: “Socialize Your Newsletter”: Your newsletter does a great job of feeding good content to your target audience, but does your newsletter work for all your audiences? [...] Welcome to the inaugural episode of the Fresh Ground Podcast. Each week, we feature 10 minutes of insights from people driving change in today’s competitive business and media landscape. We talk about the evolving worlds of media, public relations, marketing and business, with a special focus on creating more social organizations. For our first episode, Chuck [...] Too often PR gets lost in its own process, taking little stock of where the articles and content it creates fit in with the rest of the sales funnel. Hence the “thud factor” that most agencies use to justify their budgets. For the uninitiated, the “thud factor” refers to the sound a thick book of clips [...] |
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