http://itsfreshground.com/2009/11/hollywood-discovers-pr-and-finds-the-past/ Public relations & social media Wed, 03 Mar 2010 17:27:05 +0000 http://wordpress.org/?v=abc hourly 1 http://itsfreshground.com/2009/11/hollywood-discovers-pr-and-finds-the-past/comment-page-1/#comment-113 Todd Van Hoosear Tue, 24 Nov 2009 18:12:16 +0000 http://itsfreshground.com/?p=294#comment-113 "The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me." -- George Bernard Shaw “The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.” — George Bernard Shaw

]]> http://itsfreshground.com/2009/11/hollywood-discovers-pr-and-finds-the-past/comment-page-1/#comment-112 KDPaine Tue, 24 Nov 2009 15:55:34 +0000 http://itsfreshground.com/?p=294#comment-112 There are two very funny things about this. Disney decides to take money out of Advertising because it is presumably less effective than PR. Then turns around and measures success by comparing PR to Advertising. Why would they use as a benchmark something that has been show to be ineffectives? Secondly, what is even more amazing is that they HAD real revenue metrics a decade ago that tied PR to tickets sales (when they were my client at Delahaye). So why are they now going back to AVE? It's insane. And now, with social media, they can get so much better engagement metrics that will tell them which tactics are working best. Sell the stock fast! There are two very funny things about this. Disney decides to take money out of Advertising because it is presumably less effective than PR. Then turns around and measures success by comparing PR to Advertising. Why would they use as a benchmark something that has been show to be ineffectives?
Secondly, what is even more amazing is that they HAD real revenue metrics a decade ago that tied PR to tickets sales (when they were my client at Delahaye). So why are they now going back to AVE? It’s insane. And now, with social media, they can get so much better engagement metrics that will tell them which tactics are working best. Sell the stock fast!

]]> http://itsfreshground.com/2009/11/hollywood-discovers-pr-and-finds-the-past/comment-page-1/#comment-109 Ari Herzog Mon, 23 Nov 2009 22:46:52 +0000 http://itsfreshground.com/?p=294#comment-109 I'm more curious about the cost of this custom-built computer program; and how that figure relates to the 30-second cost. I’m more curious about the cost of this custom-built computer program; and how that figure relates to the 30-second cost.

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