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Tiger the Golfer Just about every crisis PR person on the planet says that Tiger Woods is handling his current PR problem in the wrong way. A quick recap: admit your problem, come out with it fast, don’t let someone else break your news. OK, with that aside let me point out why we care: Tiger [...] I’ve been pondering a lot recently about the cultural changes that need to be put in place inside organizations to effectively implement Web 2.0 and social media across the enterprise. This recent research from SNCR ‘s Don Bulmer and Vanessa DiMauro shows the reach beyond marketing very clearly. I highly recommend you read this. The research [...] Me Before The Mo Two years ago in December, I lost my cousin to cancer. Not even two years later, I want the world to know I haven’t forgotten my cousin. That’s why I grew my mustache and goatee last year, and that’s why I shaved them and started over again this year. (You may [...] Or, “Who Owns Social Media (Take 3)” I continue to ponder the cultural implications of social media and Web 2.0. Last week I declared that the CEO owns social media, and I stand by that assertion. But this week I was prompted to ponder this further by a post from Amy Kenly on the Innovation [...] Yesterday, AOL previewed its new identity to fairly mixed reviews. There’s plenty of conversation about the new logotype, which you can find simply by typing “AOL” in your favorite search engine. What I’m most curious is their resistance to adopting social media technology in their communications. A Link-Free Press Release As a member of the IABC [...] The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media. I zeroed in on this paragraph: Disney recently went [...] While in New York earlier this week Todd and I attended LinkedIN’s Connect09, which was essentially a sales pitch on their advertising products. Though, I must say, it was one of the most useful sales pitches I’d been to in a while. Also, the eggs at the Le Parker Meridien were among the best I’ve had [...] It’s predictions season again. As I mentioned on Friday, the Society for New Communications Fellows got their heads together a couple weeks ago on this very subject. I won’t spoil the fun by sharing all of our trends and predictions, but I will look back at my own predictions from last year and some of [...] Last night the Social Media Club Boston met to discuss “The Future of…” a number of subjects: from video to music to money and a couple other topics in-between. The presentations were fascinating, touching on everything from Marxism to augmented reality, trust, underwear and several other sequiturs and non-sequiturs. But the one thing that wasn’t [...] So now that you know what I hate about Twitter, let me share what makes me swoon. Yes, I love Twitter. I love how it nestles into my pocket on my iPhone, how it winks at me from my desktop and how it offers me a place to share my most recent thought with the [...]  |
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