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Presentation to the Women's Bar

By Chuck Tanowitz

I did a presentation to the Women’s Bar Association of Greater Boston over lunch today where I met a lot of interesting people who are practicing law in a number of different areas. Below is the “Social Media for Lawyers 101″ presentation that I created for the event.

For the women who may be coming here [...]

October 30th, 2009 | Category: Uncategorized | Leave a comment

Facebook at Work? Of Course!

By Chuck Tanowitz

The Boston Herald today kickstarted a local discussion about social networking at work. In usual tabloid fashion the Herald created a sensational story about the fact that some city employees, like Amy Derjue are updating their Facebook status from city-owned computers, some even going so far as *gasp* playing “Mafia Wars.”

I had the chance to [...]

October 28th, 2009 | Tags: , , , , | Category: Social Media | 4 comments

Ad Age: PR is About More Than Pitching

By Chuck Tanowitz

If you’re still hiring a PR firm to do little more than pitch the media, Ad Age has a wakeup call for you: it’s not working.

Today the name of the game is to create compelling content that gets  your community (customers, partners, investors, etc.) interested and invested in your brand.

What’s interesting about the campaigns profiled [...]

October 26th, 2009 | Tags: , , , , | Category: Influencer Relations, PR, PR Strategy, Social Media | 2 comments

Social Media Breakfast Club

By Todd Van Hoosear

In my very first post on this blog, I wrote that “social media is about change management. It’s really about changing the way you do business.” I went on to argue that “integrating social media across the many customer touchpoints (not just the website and phone system, but every single employee of your company) requires [...]

October 26th, 2009 | Tags: , , , , , , , , , , | Category: Social Media | 5 comments

Mary Meeker's Mobile Musings

By Chuck Tanowitz

I love the excitement just before a big change. It’s like those butterflies you had as a kid before the first day of school, or the night before a big vacation. It’s that feeling that says “something exciting and cool is about to happen.”

I feel that now and it’s all about mobile.

Mary Meeker’s presentation at [...]

October 23rd, 2009 | Tags: , , | Category: Mobile, Social Media | Leave a comment

Blogging About the Benjamins

By Chuck Tanowitz

Technroati’s “State of the Blogosphere” report is rolling out this week. Today’s release deals with bloggers who get “paid.”

First, it’s worth noting that the vast majority of bloggers they surveyed (72 percent) write for fun and do not earn any income from their work. Even of the 28 percent who derive some income from their [...]

October 22nd, 2009 | Tags: , , | Category: PR, Social Media | Leave a comment

The Evolution (and Dissolution) of PR

By Todd Van Hoosear

As we’ve discussed recently on this blog, PR remains in the hot seat. The latest example of the evils of PR (or at least, the press release) comes from the fake press release issued about the U.S. Chamber of Commerce’s supposed reversal on climate change.

Instead of coming to the defense of PR, many practitioners are [...]

October 21st, 2009 | Category: PR | 8 comments

Making Money in Mobile

By Chuck Tanowitz

Last night’s Mobile Monday event seemed to have it all: a downtown location (The Place); free food and alcohol (one drink per person) a great topic (Making the Mobile Money Flow) and a great group of panelists.

But something about it didn’t completely work. The Place, while a great bar, did not lend itself to good [...]

October 20th, 2009 | Tags: , | Category: Mobile | One comment

Social Media is Customer Service Too

By Todd Van Hoosear

I’m having an on-again off-again week when it comes to customer service. First, my card scanning software decides to just up and stop working for me — the customer support from I.R.I.S. has been responsive, but they haven’t solved my problem yet (it’s been “escalated,” and “maybe” I’ll hear from them “this week or next”). [...]

October 16th, 2009 | Category: Not Just Marketing | Leave a comment

Mass Innovation Day

By Todd Van Hoosear

Kicking off the Panel

When it comes to attracting talent and publicity, sometimes we’re our own worst enemy. Consider the field of PR, for instance, where we cannot publicize our way out of a paper bag when it comes to promoting the role of a PR professional. The same may be true of bringing entrepreneurial [...]

October 15th, 2009 | Category: Venture Capital | One comment
 
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