Fresh Ground creates social organizations. We combine the best of three worlds – technology, marketing and management – to help businesses reach influencers, create content, build communities, engage in conversations and become better, more successful companies through traditional and social media.
To accomplish this, Fresh Ground works to set a baseline of activity and budget that is both affordable and effective. Then, through careful project management and planning, it moves the levers of media, raising and lowering the work on the different media modes to achieve the right balance for the right moment.
Fresh Ground started in 2009 when two public relations veterans saw the opportunity to break free from the traditional one-size-fits-all programs of traditional public relations agencies and instead focus on an open leadership model driven by social concepts and marketing experts.
Chuck, Todd and their team develop programs and projects designed to help organizations engage, grow and succeed. Fresh Ground excels at connecting the right content with the right minds – whether they belong to customers, editors, bloggers, analysts or any other influencer. While traditional PR firms focus only on gaining coverage, Fresh Ground helps companies gain exposure in the places that their audiences are today.