Fresh Ground, helps businesses and non-profits interact more effectively with their communities using social technologies and practices.
We help our clients build a technological and cultural foundation that creates efficient, two-way communication channels between external communities of influencers (customers, partners, media, etc.) and internal groups (marketing, customer support, product development, HR, finance, etc.).
We're working to bring together the disciplines of marketing, PR, customer service and engineering -- to name a few -- to help companies put the processes and tools in place to use social technology to reach real business goals.
In the old days, we would've called ourselves PR pros. But public relations has changed. It’s no longer about the Big Hit that millions of people read in The New York Times, it’s about building relationships on the ground with your corporate community. It’s about managing that community and providing them with the information they need to keep you in mind.
Of course, traditional media plays a key role in all of this, but PR is much more than that.
Fresh Ground blends social media savvy with traditional media relations to break new ground in PR and marketing. We start by listening to you and your audience. We set business goals and put a measurement program in place that ensures your programs are delivering real value. Then we create PR and social media programs that enrich and share the brand experience.
Learn more about who we are, who we help and how we can help you.
Contact us by email at info@itsfreshground.com, using the Contact Us form, or by calling Chuck at +1.617.575.9643 or Todd at +1.617.326.3211.
